Ad Tech Explained

Jul 29, 2026

Transaction ID on CTV Explained

DSPs, SSPs, and publishers still need to work through certain issues before Transaction ID can become a default on CTV. Here’s why.

Jun 29, 2026

Roku Chose Distribution Over Experience. Fox Paid $22 Billion for It.

The strategy helped Roku reach more than 100 million households and become one of the most valuable platform assets in connected TV.

May 28, 2026

May 20, 2026

Following the Agentic Dollars

How agentic advertising demand might actually flow from buyers to publishers

Apr 29, 2026

How I Actually Learned Ad Tech

Surviving and Thriving in Ad Tech — Part 2

Mar 10, 2026

Why OpenAI Needs to Partner First

And What That Means for Everyone Else

Mar 04, 2026

Forecasting API Explained

The API offers an automated, scalable path to replace a dreadfully manual current reality.

Feb 24, 2026

Feb 19, 2026

Jan 28, 2026

How I Created My Own Path into Product Management

Surviving and Thriving in Ad Tech — Part 1

Jan 14, 2026

Jan 07, 2026