All experience — digital or physical — begins with our five senses: sight, hearing, smell, touch, taste which work in tandem to create emotion.
Where Apple is organised by function,
Tzukuri is organised by perception.
Read about Apple's Org Design.
Function builds capability.
Sense builds experience.
We are led by experts in human perception:
•Visual Experience — sight, interface, and beauty
•Audio and Voice Design — hearing, presence, and trust
•Material and Tactile Systems — touch, texture, and form
•Atmospheric Design — scent, architecture, ambience, and memory
•Creative Experience — taste, expression, and narrative
•Psychological Design — feeling, ethics, and inner life