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iOS vs Android - which platform to target first
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An age-old debate •Debate ever since both iOS and Android stores started accepting apps • Where do you get more users? • Where do you make more money? • What is your target audience using - iOS or Android?
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For businesses • Ifyou are looking for a larger reach - Android is for you • Internet traffic is much more from Android devices compared to iOS • Android has a much wider user base compared to iOS (> 75% world market share)
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For businesses • Metricsshow iOS users spend more money • iOS apps make almost 50% more than their Android counterparts • If online sales is your target, definitely go with iOS
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For businesses • Whereand who is your target audience • Age group, geography (Asia for its sheer numbers) • Android is more popular in Asian countries than iOS. But Apple catching up
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Indie developers • Androidhas its own share of problems • Over 1600 devices • 5 widely-used OS versions • Multiple screen resolutions • Device manufacturers/telecoms have own implementation of Android • Poor backward compatibility
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Indie developers • iOSdevelopment more simplified • < 10 devices (with support for just 3 different resolutions) • 2-3 OS versions • A universal OS version available for upgrade on all devices instantly
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Indie developers • Lookingat making money through app sales and IAPs - choose iOS • Looking at making money through impressions/ads - choose Android • In the end, it really depends on which platform you are best positioned to develop for (skills, availability, time to market)
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• PhoneGap -the manna from heaven for indie developers and businesses • Target multiple OS’ (and versions) with same code base • Use jQuery/responsive UI for multiple resolutions • Has its disadvantages but works well for most cases A better alternative?
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Have questions orneed guidance with your app? Contact us and we’ll help you http://newgenapps.com/contact Skype: newgenapps / lata.nga Phone: +1 415 800 4445 Have QUESTIONS?