Machine Learning for Web Data

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Machine Learning for Web Data

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    wicked hard problem 10sof millions of URLs /day 100s of millions of events / day 1000s of millions of

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    Entity disambiguation This isimportant. Company disambiguation is a very common problem – Are “Microsoft”, “Microsoft Corporation”, and “MS” the same company?

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    Axioms of Probability 0≤ P(A) ≤ 1 P(True) = 1 P(False) = 0 P(A or B) = P(A) + P(B) – P(A and B)

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    P(A or B)= P(A) + P(B) – P(A and B) P(A) P(B) P(A and B)

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    Example • Population of10,000 • 1% have rare disease • There’s a test that is 99% effective. – 99% of sick patients test positive – 99% of healthy patients test negative

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    Given a positivetest result, what is the probability that the patient is sick?

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    Disease Diagnosis 99 sickpatients test positive, 99 healthy patients test positive Given a positive test, there is a 50% probability that the patient is sick.

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    Bayesian Disease Know theprob. of testing sick given healthy, and healthy given sick Use Bayes theorem to invert probabilities

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    1. Obtain Data “pointingand clicking does not scale!” http://www.delicious.com/pskomoroch/dataset

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    4. Model Python • NLTK- http://www.nltk.org/ • Scikits Learn - http://scikit- learn.sourceforge.net/

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Editor's Notes

  • #16 Sad puppy.
  • #25 The netflix prize was $1 million for a 10% increase in accuracy. Just 10%!!
  • #37 P(A) is the fraction of possible universes in which A is true.