Everlane iOS App Design Critique

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How Everlane SellsMore Than Clothes DESIGNFIELDGUIDE.COM PRESENTS... ...AN AWESOME APP DESIGN CRITIQUE
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Hi! I’m goingto walk through Everlane’s app “as a user” and reveal my insights so you can learn how to think like a designer and design better.
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Oh, who amI? Four years as a visual and interaction designer at Google. Before that, I started a mobile app company with some friends that was acquired by Google. Now I teach design at DesignFieldGuide.com PS props to useronboard.com for coming up with this awesome format for teaching and sharing.
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Let’s walk througha situation that a person downloading Everlane might have... “I want to buy a gift for a friend who loves Everlane.” (mini-me)
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Interesting. They’re promoting thingsthat aren’t clothes in the image carousel. It made me wonder for a second “Is this the right app for buying clothes?” I see a bike and something about inviting friends… ?
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If you havea lot of organic downloads (like, people just find you on the App store randomly) make sure your app store images clearly explains what your app is. I *think* that Everlane did this because most of their users download the app after already making a purchase on their website, so its OK to feature “non-clothes” since their customers already know what Everlane is.
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The App Storelisting is like their home page because it’s the first experience I have with the app.

Editor's Notes

#16 Then I always check reviews. These aren’t great reviews.
#17 Then I always check reviews. These aren’t great reviews.
#18 Then I always check reviews. These aren’t great reviews.
#43 Ok. I’ve signed up and I am taken to the account page instead of landing on home where I can explore. interesting.
#75 A small popup