The Art of the Business Model

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The Art of the Business Model

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  The Art ofthe Business Model Andrew Taylor Director, Bolz Center for Arts Administration Wisconsin School of Business www.bolzcenter.org ataylor@bus.wisc.edu 2011 Arts Enterprise Summit

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  The Art ofthe Business Model Andrew Taylor Director, Bolz Center for Arts Administration Wisconsin School of Business www.bolzcenter.org ataylor@bus.wisc.edu 2011 Arts Enterprise Summit

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  A Hammer ora Sponge? IMAGE: Flickr photos by Kaworu Koneru (hammer), leshoward (sponge), eriwst (frame)

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  1 Thereis only one business model: reliable revenue that exceeds expenses. Clara Mi"er, Nonprofit Finance Fund

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  2 A businessmodel describes the rationale of how an organization creates, delivers, and captures value. Alexander Osterwalder & Y Pigneur ves Business Model Generation

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  3 A business model is an intentional arrangement of artisans, audiences, and tools.

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  Limited Membership Sponge Liability Fiscal Sponsorship Dues Company Leasing Tickets Credit & Debt Cash Box Office Sole Ownership Proprietorship A Van Tax Status Twitter So, let’s talk about tools.... Hammer Hardware Studio Space YouTube & Software

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  “People don’t wantto buy a quarter-inch drill. They want a quarter-inch hole.” Theodore Levitt IMAGE: Flickr user Cayusa

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  “If you onlyhave a hammer, every problem looks like a nail.” Abraham Maslow (paraphrased) IMAGE: Flickr user bitzcelt

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  “The man whoknows how will always have a job. The man who also knows why will always be his boss.” Ralph Waldo Emerson 

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  4 Problems (ofmany) • Capital • Exchange • Channels • Net Revenue

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  1 Capital. PROBLEM: How do I gather the space, equipment, and wealth I need to do what I want to do?

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  Buy Build 1 Borrow Capital. PROBLEM: Receive (gift) Rent How do I gather the space, equipment, and wealth I need to do what I want to do?

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  Social Impact Bonds Cooperatives Fiscal Sponsorship Low-Profit Limited Liability Company (L3C) B Corporation Micro Finance Series LLC

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  2 Exchange. PROBLEM: Who pays, for what, for whom, and how? ...and for how much?

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  3Channels. PROBLEM: How do I connect what I do or what I’ve made to someone else? or...What are the paths to successful exchange?

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  4 Net Revenue. PROBLEM: How do I consistently earn more than I spend?

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  Earn More 4 Net Revenue. PROBLEM: How do I consistently earn more than I spend? Spend Less

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  Spend Less. (or...spend better) The rise of the relentless spendthrift.

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  4 Problems (ofmany) • Capital • Exchange • Channels • Net Revenue

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  Start with theproblem, not with the tool. IMAGE: Flickr photos by Kaworu Koneru (hammer) and leshoward (sponge)

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  “Talent hits atarget no one else can hit; Genius hits a target no one else can see.” Arthur Schopenhauer 

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  “Master your instrument, master the music, and then forget all that and just play.” Charlie Parker

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  Thank You. Andrew Taylor ataylor@bus.wisc.edu www.bolzcenter.org www.artfulmanager.com