99% found this document useful (81 votes)
1M views97 pages
Strategies for Audience Growth at NYT
The document summarizes recommendations for The New York Times to strengthen its digital presence and grow its audience. It recommends that the Times make developing its audience a core miss…
99% found this document useful (81 votes)
1M views97 pages
Strategies for Audience Growth at NYT
The document summarizes recommendations for The New York Times to strengthen its digital presence and grow its audience. It recommends that the Times make developing its audience a core mission and prioritize discovery, promotion, and connection strategies. It also recommends collaborating more closely with business-side units focused on reader experience, creating a newsroom strategy team to advise leadership and plan long-term, and mapping a strategy to make the newsroom truly digital-first in its operations and culture.
99% found this document useful (81 votes)
1M views97 pages
Strategies for Audience Growth at NYT
The document summarizes recommendations for The New York Times to strengthen its digital presence and grow its audience. It recommends that the Times make developing its audience a core miss…
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