Letter to readers of the South China Morning Post, from Alibaba's executive vice chairman

1 min read Original article ↗

Dear readers,

By the time you read this, you will have heard the news that Alibaba Group is acquiring the South China Morning Post.

With an age difference between the two companies of nearly one hundred years, this is truly a mix of the old and the new. The SCMP is resonant with the history, heritage and culture of the region, just as Alibaba has its place in the new age of digital technology.

We at Alibaba are both humbled and excited to be the new owner.

Our Business Case

So, you’re probably wondering why. Why is Alibaba buying into traditional media, considered by some a sunset industry? The simple answer is that we don’t see it that way.