Loyalty program software - Open Loyalty

Gamified loyalty platform behind 100+ enterprise brands

$4B+

Revenue generated for brands

400+

Loyalty programs launched

1B

Loyalty events per month

Proven outcomes

Your partner behind growing your strategic KPIs

Industry focus

Prepared to boost your industry specific challenges

Trusted by market leaders

Composable Loyalty Engine

Rich gamified and loyalty mechanics. One API-first engine.

Most platforms provide points and coupons. Open Loyalty gives you a full behavioral mechanics toolkit - composable via API, configurable without code

Hexagonal diagram of gamification elements including points, tiers, rewards, badges, and challenges.

Loyalty Success Team

Expert-led, not just software-powered

Gamified Loyalty Tactics

Your expert maps behavioral loops to your specific KPIs. We design the program around your margin goals - not a generic template.

Integration & Execution

Zero-friction API integration with your existing stack. EQUIVA went from paper cards to a live app in under 4 months.

Outcome Optimization

Your loyalty partner monitors the P&L dashboard, runs A/B experiments, and intervenes on churn signals – continuously, QBRs focused on ROI, not ticket status.

Loyalty expert Dominika Korta

Loyalty expert Alexa Jachowski

gamified loyalty experts

Experienced in industries such as retail, QSR, sport, insurance, finance, entertainment and more - matched to your needs.

Loyalty expert Roman Rackwitz

Loyalty expert Pawel Dziadkowiec

Loyalty Success Team

Choose reliability and minimize risk with a proven vendor

Part of an international capital group

Part of OEX SA, a group of 15 companies with €225 million in revenue and €25 million in EBITDA generated in 2025

Badge with text 'GROWTH SYSTEM powered by OEX' in blue and white colors. Growth System powered by OEX logo with stats: 4,000 employees, 15 companies, €199M revenue, 50 markets global presence.

Awarded by Google and Deloitte

Open Loyalty was awarded the #1 Tech Rocketship during the Fast 50 Central Europe gala

Sleep well with rock-solid security and scalability

Three purple badges showing DEKRA ISO 9001, DEKRA ISO 27001, and GDPR certification icons.

ISO and GDPR compliance

Open Loyalty is certified with ISO 27001 and ISO 9001 and fully covers the requirements of GDPR

Two purple icons showing security badges labeled CWE TOP 25 and OWASP TOP 10.

OWASP and CWE certifications

We are periodically tested against OWASP top 10 and CWE/SANS top 25 software errors by specialized partners

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Global availability with AWS

By leveraging AWS infrastructure, we offer over 100 data centers worldwide and full instance data separation

Future-proof technology

Innovate with composable technology and AI

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API-First Architecture

Connect Open Loyalty to your entire stack - without replacing any of it

Open Loyalty slots in as the dedicated loyalty logic engine. Your engineers connect via REST API. Your marketers control campaigns without writing code. Nothing in your current stack gets displaced.

Use the flexible API to connect Open Loyalty to your eCommerce platform, CRM, POS, CDP, and marketing automation tools. 120 ms average response time, 1B+ events processed per month, and a 99.99% uptime SLA mean your program runs reliably at every touchpoint - checkout, in-app, in-store, and everywhere in between.