Loyalty Program Software - Open Loyalty

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Open Loyalty Logo

Your extended Loyalty Success Team to produce your results faster

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Single point of contact ensuring fast and smooth support and execution

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Hands-on loyalty experts actively working on your loyalty program success

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Seamless integrations to
all systems – eCommerce, CDP, CRM, and more

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Ongoing product support experts, helping with engine configuration

We maximize your program success by working hands-on with you – before and after going live

Timeline of multiple loyalty program implementation steps

Loyalty engine that drives results

Use Open Loyalty to do the job for you

For Marketers

Achieve your KPIs and prove the impact of your loyalty project

Deliver results with market-proven loyalty engine Attract loyal customers, boost frequency, maximize CLV, increase order value, collect customer data and do much more.

Control, report, and optimize the ROI of your loyalty projectMonitor the costs and results and zoom in on the data to optimize ROI. Connect Open Loyalty with your BI and internal reporting.

Minimize the risk by working with loyalty experts

Achieve your goals faster and avoid mistakes by working hand-in-hand with experienced loyalty and gamification experts.

For Product Managers

Enrich your product with loyalty and gamification features

Deliver your roadmap faster than developing in-houseSave thousands of hours with ready-to-implement loyalty features and no-code campaign builder to cover advanced configurations.

Activate your users through loyalty and gamificationLeverage loyalty and gamification mechanics trusted by industry leaders to acquire, activate, and engage customers using your product.

Secure results by working with industry experts Gain a second opinion on how to run your loyalty project most effectively and achieve your goals faster with Open Loyalty’s success team.

For Developers

Save your engineers’ time and ship the loyalty capabilities faster

Ship faster with API-first and ready-to-implement modules Don’t reinvent the wheel: pick from developer-friendly mechanics and integrate powerful loyalty features using Open API and webhooks.

Avoid bottlenecks by working with loyalty tech experts

Talk to our technical and loyalty teams and use detailed guides that cover everything from API endpoints to particular campaign setups.

Save time with campaign and data scheme buildersAvoid unnecessary development by utilizing custom events schemas, 
a campaign builder, and custom expressions.

Grow with an enterprise-grade loyalty program software

Core capabilities

Rely on strong basics as the key features

Loyalty and gamification

Pick and combine various mechanics

Integration layer

Connect with what you already have

Enterprise-ready

Address security and scalability requirements

Loyalty KPIs

Track and optimize key metrics

Boosting behavior frequency

Decreasing customer churn

Support

Work with experts and their resources

Dedicated Success Manager

Loyalty and gamification experts

Choose reliability and minimize risk with a proven vendor

Part of an international capital group

We are a part of OEX SA, a well-established group of 15 companies with €199 million in revenue, €48 million in net assets, and €23 million in EBITDA generated in 2024

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Recognized by Google, Deloitte, and Gartner

Open Loyalty was awarded Deloitte and Google's #1 Tech Rocketship. We were also featured in Gartner’s Market Guide for Loyalty Program Vendors

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100 loyalty and gamification experts

Our loyalty professionals work with you to ensure the success of your loyalty project no matter the industry or challenge

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Supported by

Logo of European Union

Helping customers in over 45 countries

We enable successful loyalty projects around the globe

Customer loyalty know-how

Leverage resources from Open Loyalty’s gamification and loyalty experts to start smooth and move in the right direction

Sleep well with rock-solid security and scalability

ISO and GDPR compliance

Open Loyalty is certified with ISO 27001 and ISO 9001 and fully covers the requirements of GDPR

OWASP and CWE certifications

We are periodically tested against OWASP top 10 and CWE/SANS top 25 software errors by specialized partners

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Global availability with AWS

By leveraging AWS infrastructure, we offer over 100 data centers worldwide and full instance data separation

See what customers say about working with us

"We used Open Loyalty pre-built modules, applied the loyalty mechanics via API to our tech stack and focused fully on the customer experience."

Fritze von Berswordt

Fritze von Berswordt

Managing Director, EQUIVA

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3 months

For global omnichannel

"The Open Loyalty customer loyalty program software allows us a lot of flexibility in building these dynamics and delivering a strong experience for our consumers."

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Thomas Archer Bata

ALDO Group

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72%

Points redemption rate

"Open Loyalty is an excellent choice because of the wide range of loyalty and gamification mechanics it offers, along with resources that help you understand how to use these features in your loyalty program."

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Chadi Al Abbassy

Loyalty & Partnerships Manager at Raqtan Group

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"We loved what the API had to offer as we knew it was going to be a code integration, as well as some of the out-of-the-box features. We are extremely happy with the usability."

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Nicole Kusi

Product Manager, United States Soccer Federation

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91%

Customer retention rate

"It works :) Open Loyalty provides effective loyalty components and seamlessly integrates into a diverse tech stack via API."

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Archernar Triardhiarso Sumantri

Customer Relationship Management Manager at SwipeRx

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