Chris Kempczinski’s Viral Burger Bite Shows the Limits of CEO Authenticity
A viral Big Arch Burger clip puts McDonald’s CEO Chris Kempczinski at the center of a debate over whether corporate leaders should perform authenticity on social media.
Daily exploration of the most powerful figures shaping the media industry: the people behind the world's most successful media companies and trends, who challenge and define what it means to engage and entertain. Profiles of key executives like Mark Zuckerberg and Bob Iger, analysis of media company strategies, and coverage of significant events such as mergers, acquisitions and technological advancements. In-depth insights into how media companies navigate the evolving landscape of digital content and audience engagement.
The Most Important People, Events & Trends in Media
Apple TV Chief Eddy Cue Brings His Formula 1 Passion to Streaming and Apps
Apple’s services chief Eddy Cue is betting big on Formula 1, launching U.S. race coverage on Apple TV and weaving the sport across Apple’s ecosystem.
Netflix Leaves WBD Fight With $2.8B and a New Identity Question
After losing WBD to Paramount Skydance, Netflix walks away with $2.8 billion but faces new questions about its next phase of growth.