Turn Your Pitch Into
a Story That Sells.
I'm a Bloomberg journalist turned startup founder turned Fractional CMO. I help B2B SaaS founders who know their product works but can't explain why prospects should care — and turn their confusing pitch into a story that converts.
25+ Years Experience100+ B2B PartnersBloomberg Alum
TRUSTED BY 100+ COMPANIESWEAVER & LOOMWINGMATEPAPERCURVETHINK REDEFINEDQII.AIROCKCORRY VENTURESTRUSTED BY 100+ COMPANIESWEAVER & LOOMWINGMATEPAPERCURVETHINK REDEFINEDQII.AIROCKCORRY VENTURES
The Journalist Who Entered the Boardroom.
I didn't start in marketing. I started in newsrooms at Bloomberg and The South China Morning Post. I learned that if you can't tell a story clearly, you lose the audience.
“Marketing isn't about shiny features. It's about solving problems and telling the world why you matter.”
After co-founding a startup and leading marketing for three VC-backed companies, I realized most B2B SaaS firms are shouting into the void. Since 2008, I've helped over 100 companies fix their positioning and build marketing engines that scale.
How I Drive Growth.
01
Fractional CMO
I integrate into your executive team to build a repeatable, scalable marketing engine — built by someone who has done it before.
Ongoing Partnership
02
Brand Positioning
Differentiation is everything. We define exactly what you do, why you matter, and how you win against the competition.
Core Foundation
03
Strategic Advisory
Guidance for CEOs and Founders. Sometimes you just need a veteran in your corner to validate a direction or tackle a specific crisis.
High-Level Guide
04
90-Day Sprint
Kick-start your marketing with a clear, focused roadmap. We move from “what do we do?” to “look at these results” in one quarter.
Rapid Deployment
How it works
The Methodology
1. Positioning
We don’t spend a dollar on ads until we know the story. A compelling narrative underpins everything: sales, product, and capital raising.
2. Strategy
We identify the right targets. We don’t guess. We build a plan focused on where your high-potential prospects actually hang out.
3. Execution
Targeted campaigns. Content that educates. Outbound that converts. We roll up our sleeves and do the work.
Mark is a devoted Swiss Army knife. Any company seeking CMO-level guidance without hiring a full-time CMO would benefit greatly.
CEO, Wingmate
“Mark detached us from talking about shiny new features to the problems we solve. It made our pitch resonate.”
Antonia Salumbides
CTO, Papercurve
“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada.”
Arthur T. Corry
Principal, RockCorry Venture Partners
“His willingness to roll up his sleeves was impressive. He played a key role in updating our story.”
Micheal H. Cohen
CEO, Qii.AI
Proven Results
Case Studies.
Common Questions
It's having your cake and eating it too. You get executive-level experience without the full-time salary, perks, or equity options. I fill gaps, seize opportunities, lead your team, and provide the strategy you're missing.
A Fractional CMO is hands-on. I become part of your leadership team and manage day-to-day operations. A Strategic Advisor provides high-level guidance for specific challenges but isn't involved in the daily grind.
I always start with brand positioning because a compelling narrative underpins everything. Then I create a strategic plan focused on the right targets, and drive conversions via targeted advertising, outbound campaigns, and content marketing.
I focus on generating leads, increasing sales, and building brand awareness. But fundamentally, success means your message finally resonates with your target audience and drives engagement and conversion rates.