Attack of the clones

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American web firms are battling foreign hordes that look remarkably similar

|BERLIN AND SAN FRANCISCO |4 min read

ON AUGUST 1st Airbnb, an online marketplace that helps people rent rooms, admitted that it had mishandled a complaint from someone whose apartment was ransacked by one of its renters. Brian Chesky, the firm's boss, begged forgiveness and announced that from August 15th Airbnb would cover up to $50,000-worth of damage caused by its customers, subject to certain (as yet unannounced) conditions. Soon afterwards 9flats, a rival based in Berlin, said it, too, would offer insurance.

This article appeared in the Business section of the print edition under the headline “Attack of the clones”

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