Recommendations must be neither too familiar nor too novel
AT LAST YEAR’S consumer-electronics show in Las Vegas, Reed Hastings, the CEO of Netflix, set out an ambitious goal for serving his customers: “One day we hope to get so good at suggestions that we’re able to show you exactly the right film or TV show for your mood when you turn on Netflix.”
This article appeared in the Special report section of the print edition under the headline “If you liked that, you will love this”
From the February 11th 2017 edition
Discover stories from this section and more in the list of contents