How Super Mario became a global cultural icon

1 min read Original article ↗

A pudgy Italian plumber who lives in America, was conceived in Japan and is loved throughout the world

|TOKYO|13 min read

THE izakaya has a name, but it cannot be published. Its location is a closely guarded secret. Entry is restricted to members—celebrities, media types and otaku, a particularly devoted kind of pop-culture geek. They do not come for the food, though it is excellent, nor for the drinks, which are well mixed. They come for Toru “Chokan” Hashimoto, the Nintendo alumnus who runs the place, and for his friends and their memories. On one wall is a sketch of Pikachu, a popular character in Pokémon games, drawn by its creators when they dropped by. On another is the original sheet music from a classic Nintendo game, a gift from the composer. Front and centre is a drawing of Mario signed by Shigeru Miyamoto.

This article appeared in the Christmas Specials section of the print edition under the headline “It’s-a me!”

Christmas Double Issue

From the December 24th 2016 edition

Discover stories from this section and more in the list of contents

Explore the edition