America's biggest online retailer attempts to take another slice of the "on-demand" economy

By TS

HAS Amazon ever seen a market it did not want to enter? The internet behemoth started by selling books, before becoming a retailer for everything from art supplies to zombie-survival kits. It went on to branch out into e-readers, cloud computing and tablet computers, and now even makes its own nappies. On March 30th it announced its latest move: an expansion into the booming “on-demand” economy, in the form of Amazon Home Services, a marketplace that connects customers with nearby builders, plumbers, mechanics, music teachers and even goat grazers in several American cities.

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