India's call-and-text take on social networking is a roaring success

By A.A.K. | MUMBAI

INDIA may be home to software giants, like Wipro or Infosys, which have thrived by harnessing the internet's potential, but few of the country's 1.2 billion people have so far embraced the web. Telecom Regulatory Authority of India reported that at the end of March the country had just 8.8m broadband connections. By contrast, it boasts some 812m mobile subscribers. According to Gartner, a market-research outfit, in 2013 Indians will send almost 192 billion text messages.
A circle of syringes pointing inwards