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How Celsius Became the King of Normie Energy Drinks

How Celsius Became the King of Normie Energy Drinks

By Deena Shanker

The Dream of Quantum Computing Is Both Dead and Alive — Juuso Westerlund for Bloomberg Businessweek

The Dream of Quantum Computing Is Both Dead and Alive

Companies are racing to create devices that could revolutionize finance, supercharge medical and climate research — and might also cause major new cybersecurity vulnerabilities.

Moldy Peanuts Can Be Deadly. The Solution Is More Mold — Carmen Yasmine Abd Ali for Bloomberg Businessweek

Moldy Peanuts Can Be Deadly. The Solution Is More Mold

A fungus turns the crop into a carcinogenic time bomb. This Senegalese scientist says he can fix that.

Warning Signs Are Flashing at America’s Overheating Landfills

Hot waste piles can become environmental disasters. A Bloomberg Businessweek analysis finds that many landfill operators and regulators aren’t intervening at the level experts say is needed.

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The Big Take

Gold, Gems and Rare Earths Fuel a Civil War of Epic Proportions

Myanmar is among the world’s most commodity-rich nations. For five years, it has been riven by brutal fighting over land, self-determination and money.

Pursuits

The Van Cleef necklace stolen from the Museum of Applied Arts in Vienna.

Thieves Snatch $4 Million Necklace From Vienna Museum

Opening Day of Paris VivaTech Conference

EssilorLuxottica Starts Buyback to Bolster Stock After Heir Exit

PURSUITS_Web_Audi EV

This $700,000 Audi Shows Why Rich Car Buyers Love Hybrids

Washington Commanders v Dallas Cowboys

Dolly Parton’s Empire of Broadway Shows to Dog Treats Will Live On

Pursuits_web_5TT Jakarta

The Top Restaurants in Jakarta for Street Food and the World’s Best Desserts

Leonardo Maria Del Vecchio

EssilorLuxottica Heir Quits Eyewear Maker After Estate Fight

Radio

Bloomberg Businessweek Weekend - August 28th, 2026

36:29

The Screentime Issue

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Studio Ghibli’s Biggest Secret Is What Comes Next

It’s Never Been More Annoying and Expensive to Be a US Sports Fan

It’s Never Been More Annoying and Expensive to Be a US Sports Fan

The Steamy, Magical and Now Very Lucrative Romantasy Business

The Steamy, Magical and Now Very Lucrative Romantasy Business

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The Year We Went Back to the Movies

Everybody's Business

Ken Rogoff on The New Trade War

Listen: 36:19

Everybody's Business

An Economic Dumpster Fire

Listen: 30:46

Everybody's Business

Robots Have Stolen Your Summer

Listen: 36:22

Everybody's Business

Gut Check on Political Spending

Listen: 32:01

The Seniors Against Senior Housing — Laura Junger for Bloomberg Businessweek

The Seniors Against Senior Housing

America’s elders need more places to live, but even in liberal enclaves that recognize the problem, developers are facing the fiercest foes of all: America’s elders.

Going Viral

The story behind the hit

Chinese Brands Resort to Crude Insults to Hawk LED Signs and Charging Cables — Ryan Haskins for Bloomberg Businessweek; photos: Getty; @chenglongtruckstore/TikTok

Chinese Brands Resort to Crude Insults to Hawk LED Signs and Charging Cables

To stand out from a glut of competitors, China’s small industrial enterprises are using epithets and provocations to grab the internet’s attention.

‘Ziplink Is Now Froggle’: The Story Behind the Fake AI Ads That Went Viral

The Wall Street Women Who Traded Finance Careers for Influencer Success

Extra Salt

Deena Shanker on the food business

New York’s Israeli Restaurants Are Doing Better Than You Might Think — Rui Pu for Bloomberg Businessweek

New York’s Israeli Restaurants Are Doing Better Than You Might Think

Israeli restaurants have faced boycotts and vandalism. But in New York, nabbing a table can still be a challenge.

RFK Jr.’s Cooking Show Is One Long, Boring Political Ad — U.S. Department of Health and Human Services

RFK Jr.’s Cooking Show Is One Long, Boring Political Ad

The first episode of The Real Food Show featured salmon cakes with a sprinkling of bad health advice.

A $10 Jar of Tomato Sauce Is Reason to Celebrate — Getty Images

A $10 Jar of Tomato Sauce Is Reason to Celebrate

Grocery shoppers have more options than ever in the choice between quality and cost.

The Latest Snack Innovations Are Basically Just Creamsicles and Chex Mix — Rui Pu for Bloomberg Businessweek

The Latest Snack Innovations Are Basically Just Creamsicles and Chex Mix

Companies are pushing creamsicle flavored drinks, s’mores cookies and sauce flavored chips.

A Walk With

Getting to know the most interesting people in business

Dolly Faibyshev for Bloomberg Businessweek

The $5 Billion Cosmetics Company Behind the High-Flying Rhode Brand

After its buzziest acquisition ever and a dozen years into the role, E.L.F. Beauty CEO Tarang Amin still seems pretty “elfing” delighted by it all.

Canada’s MAGA-Friendly Premier Advances Her Pro-Oil Agenda

Van Leeuwen’s Path From a Single Ice Cream Truck to a Dessert Giant

World Stage

Wes Kosova on global politics

What a Europe-Led NATO Would Look Like — Caroline Heinecke for Bloomberg Businessweek

What a Europe-Led NATO Would Look Like

US allies no longer believe they can count on Washington to stand with them against Russia. They’re now urgently debating what it would take to go it alone.

China Steps Up Foreign Aid in Countries Hit by Trump Cuts — Max Sloboda for Bloomberg Businessweek

China Steps Up Foreign Aid in Countries Hit by Trump Cuts

Billions in aid gave the US influence around the world. Now, China is testing if it can reap that goodwill at a fraction of the price.

At China Summit, Trump Has CEOs, But Xi Has Leverage — Photo illustration: 731; photos: Getty Images

At China Summit, Trump Has CEOs, But Xi Has Leverage

The Iran war pulls US attention away from the key agenda of trade, tech and Taiwan.

Trump Is Losing the Voters He Needs Most — Bre Furlong for Bloomberg Businessweek

Trump Is Losing the Voters He Needs Most

Millions of Hispanic, Black and young Americans who bought into Trump’s promises of prosperity are disappointed.

‘Not Our War’: NATO Learns to Tell Trump No — 731; Photos: AP Photo, Getty Images (2)

‘Not Our War’: NATO Learns to Tell Trump No

Allies showed some spine in resisting demands to jump into the Iran conflict.

Buying Power

Amanda Mull on consumer culture

QVC Lost the Home Shoppers to Social Media Influencers — Kristoffer Tripplaar/Alamy

QVC Lost the Home Shoppers to Social Media Influencers

The cable-TV seller faces bankruptcy as TikTok Shop and other video platforms take over.

Quince’s Best-Kept Secret Isn’t Its Cheap Cashmere and Couches

We’re All Just ‘Monitoring the Situation’

B-Schools

The business of business education

Which Companies Actually Use AI? A New Index Has Answers

Which Companies Actually Use AI? A New Index Has Answers

A ranking created by a lecturer at MIT Sloan measures real adoption.

Employers Want AI-Enabled B-School Grads. But Do They Know What That Means?

Students in Racially Diverse MBA and Law Classes Earn Higher Starting Salaries

Field Day

Ira Boudway and Randall Williams on the business of sports

How a Gambling Addict Relapsed After He Discovered Kalshi — Alex Gamsu Jenkins for Bloomberg Businessweek

How a Gambling Addict Relapsed After He Discovered Kalshi

Bettors are stumbling into prediction markets, where it’s harder for users and their families to recognize they have a problem, clinicians say. The company says its model is “significantly healthier” than the sportsbooks’.

Extra Salt

Deena Shanker on the food business

New York’s Israeli Restaurants Are Doing Better Than You Might Think — Rui Pu for Bloomberg Businessweek

New York’s Israeli Restaurants Are Doing Better Than You Might Think

Israeli restaurants have faced boycotts and vandalism. But in New York, nabbing a table can still be a challenge.

RFK Jr.’s Cooking Show Is One Long, Boring Political Ad — U.S. Department of Health and Human Services

RFK Jr.’s Cooking Show Is One Long, Boring Political Ad

The first episode of The Real Food Show featured salmon cakes with a sprinkling of bad health advice.

A $10 Jar of Tomato Sauce Is Reason to Celebrate — Getty Images

A $10 Jar of Tomato Sauce Is Reason to Celebrate

Grocery shoppers have more options than ever in the choice between quality and cost.

The Latest Snack Innovations Are Basically Just Creamsicles and Chex Mix — Rui Pu for Bloomberg Businessweek

The Latest Snack Innovations Are Basically Just Creamsicles and Chex Mix

Companies are pushing creamsicle flavored drinks, s’mores cookies and sauce flavored chips.

World Stage

Wes Kosova on global politics

What a Europe-Led NATO Would Look Like — Caroline Heinecke for Bloomberg Businessweek

What a Europe-Led NATO Would Look Like

US allies no longer believe they can count on Washington to stand with them against Russia. They’re now urgently debating what it would take to go it alone.

China Steps Up Foreign Aid in Countries Hit by Trump Cuts — Max Sloboda for Bloomberg Businessweek

China Steps Up Foreign Aid in Countries Hit by Trump Cuts

Billions in aid gave the US influence around the world. Now, China is testing if it can reap that goodwill at a fraction of the price.

At China Summit, Trump Has CEOs, But Xi Has Leverage — Photo illustration: 731; photos: Getty Images

At China Summit, Trump Has CEOs, But Xi Has Leverage

The Iran war pulls US attention away from the key agenda of trade, tech and Taiwan.

Trump Is Losing the Voters He Needs Most — Bre Furlong for Bloomberg Businessweek

Trump Is Losing the Voters He Needs Most

Millions of Hispanic, Black and young Americans who bought into Trump’s promises of prosperity are disappointed.

‘Not Our War’: NATO Learns to Tell Trump No — 731; Photos: AP Photo, Getty Images (2)

‘Not Our War’: NATO Learns to Tell Trump No

Allies showed some spine in resisting demands to jump into the Iran conflict.

Field Day

Ira Boudway and Randall Williams on the business of sports

How a Gambling Addict Relapsed After He Discovered Kalshi — Alex Gamsu Jenkins for Bloomberg Businessweek

How a Gambling Addict Relapsed After He Discovered Kalshi

Bettors are stumbling into prediction markets, where it’s harder for users and their families to recognize they have a problem, clinicians say. The company says its model is “significantly healthier” than the sportsbooks’.

The Archive

May 1, 2026

Young, Educated, Jobless

May 1, 2026

April 1, 2026

The Future of War Is Here

April 1, 2026

March 1, 2026

The Rise of Prediction Markets

March 1, 2026

February 1, 2026

Another Year of Donald Trump

February 1, 2026

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How a Gambling Addict Relapsed After He Discovered Kalshi

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Why the US Trade War With Canada Is a ‘Bar Fight’

Economist Ken Rogoff explains how tensions have been simmering ever since Trump raised the idea of annexation. Also on this episode, diamonds and Dolly.

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India Is One of the World’s Most Obese Countries, But Few Indians Want GLP-1s

The country shows that cost isn’t the only barrier to GLP1 drugs.

India Is One of the World’s Most Obese Countries, But Few Indians Want GLP-1s

August 27, 2026

August 27, 2026

How Celsius Became the King of Normie Energy Drinks

The brand defied death twice and outlasted hundreds of brazen competitors by, among other things, selling to women.

How Celsius Became the King of Normie Energy Drinks

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August 27, 2026

How to Count 1.5 Billion People? Hire 3 Million of Them

After 15 years, India is finally getting around to a census.

How to Count 1.5 Billion People? Hire 3 Million of Them

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August 26, 2026

A Breakthrough Pancreatic Cancer Drug Marks a New Era for Treatment

Since last year, pharma companies have announced 24 final-stage trials for medicines targeting the disease.

A Breakthrough Pancreatic Cancer Drug Marks a New Era for Treatment

August 26, 2026

August 26, 2026

Unlikely Winners of the Data Center Boom: Sound Consultants

The sprawling facilities get a lot of attention for their water and energy usage, but it’s the threat of constant noise emission that has nearby residents up in arms. That’s where the acousticians come in.

Unlikely Winners of the Data Center Boom: Sound Consultants

August 26, 2026

August 26, 2026

The Dream of Quantum Computing Is Both Dead and Alive

Companies are racing to create devices that could revolutionize finance, supercharge medical and climate research — and might also cause major new cybersecurity vulnerabilities.

The Dream of Quantum Computing Is Both Dead and Alive

August 25, 2026

August 25, 2026

Plus-Size Clothes Are Disappearing at Retailers in GLP-1 Era

Some apparel chains, including H&M, have slashed their largest sizing options, leaving bigger shoppers in a bind.

Plus-Size Clothes Are Disappearing at Retailers in GLP-1 Era

August 24, 2026

August 24, 2026

Drones, Balloons and Sound Waves: New Ways to Fight the World’s Fires

As climate change makes fires worse, hundreds of millions of dollars are being poured into novel ways to find and contain them.

Drones, Balloons and Sound Waves: New Ways to Fight the World’s Fires