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Sales of the iPad were the one pain point in Apple’s latest quarterly earnings. And analysts predict 2015 will be a gloomy year sales-wise for the tablet.

In a clear attempt to rally sales, Apple has launched a new iPad ad campaign, dubbed “Everything changes with iPad.”

As per previous campaigns, the 90-second video lists all the ways the iPad can help “change the way you do things every day.”

It runs through a variety of tasks, from cooking, to picking up new hobbies, traveling, redecorating, cooking, or starting up a small business. The spot also spans multiple age ranges, suggesting the iPad is the right tablet for everyone.

Unlike most other campaigns, Apple has also created a dedicated marketing micro-site, pooling together the company’s favorite iPad apps. Pinterest, Maps, Trover, MailChimp, Endless Numbers, Panna, and Green Kitchen are among those featured — providing more justifications for why people should think about buying an iPad.

There's even a "Why iPad?" section, mimicking the question many consumers probably ask when they are browsing through the myriad tablets on sale from Apple competitors such as Samsung, Amazon, and Microsoft.

Here's an image from the micro-site:

apple microsite

Apple

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Lara O'Reilly is the anchor of the CMO Insider newsletter.She is a senior correspondent who has covered the digital advertising, marketing, and media industries since 2010. Her current beat includes big tech companies like Alphabet, and Meta, and adtech firms, agencies,  publishers, the creator economy, and CMOs.Lara has previously worked as a reporter and executive producer at titles including The Wall Street Journal, Digiday, Yahoo Finance, and Marketing Week. She was previously Business Insider's senior global advertising editor from 2014 to 2017.Lara was named "Digital Journalist of the Year" by the London Press Club in 2016.Lara is a regular guest on TV and radio and has appeared on outlets such as the BBC, NPR, SiriusXM's Wharton Business Daily, and CTV Television Network. She also frequently speaks on stage at major events such as Web Summit, IFA, VivaTech, Advertising Week, and Cannes Lions.To get in touch with Lara O'Reilly, email loreilly@businessinsider.com or contact her on Signal at @loreilly.71Check out Insider's source guide for tips on sharing information securely.Read some of Lara's recent work below: