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Scam emails usually have two things in common: they're comically bad, and they're from a Nigerian prince.
You might think that's a silly strategy, but it turns out it's not.
Microsoft released a new white paper from its research division this month that explains why scammers use such a "terrible" approach.
It turns out it's a method for sifting out "false positives," — basically finding only the most gullible people so the scammer doesn't waste any time exchanging with a mark that isn't going to result in a payout.
You can read the full paper on its research site — which uses complex mathematical modeling techniques to sift out the false positive rate. But here's the most important part from the abstract:
Far-fetched tales of West African riches strike most as comical. Our analysis suggests that is an advantage to the attacker, not a disadvantage. Since his attack has a low density of victims the Nigerian scammer has an over-riding need to reduce false positives. By sending an email that repels all but the most gullible the scammer gets the most promising marks to self-select, and tilts the true to false positive ratio in his favor.
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Prior to joining Business Insider in 2011, Matt covered video games and technology at VentureBeat. He also covered markets and stocks for Reuters. Matt is a graduate of the University of North Carolina at Chapel Hill, where he studied mathematics, physics and business journalism. This page is from an old version of Business Insider. To see Matt's recent articles, visit his updated author page here.