Before and after photos show how Amazon has completely transformed Seattle in a decade

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Google Street View; Harrison Jacobs/Business Insider

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Amazon's decision in 2007 to locate its headquarters in downtown Seattle has transformed the city in its image. 

As the global e-commerce giant has grown from 5,000 employees in the city to more than 40,000, a flurry of development has followed. 

The sea of parking lots, warehouses, motels, and car rental agencies that made up Seattle's South Lake Union and Denny Triangle has become gleaming skyscrapers, luxury rental towers, tech offices, and restaurants. 

Using Google Street View's Time Machine feature, we collected before and after pictures to show just how radically the neighborhoods have been remade in a decade.  

This is the corner of 6th Ave and Virginia Street in Denny Triangle in 2007. It is now the heart of Amazon's urban campus.

Amazon SouthLakeUnion 6thVirginia 2007

Google Street View/Compiled by Harrison Jacobs

The building on the right is Amazon's Doppler Tower. Doppler was the internal codename for the Amazon Echo.

Amazon SouthLakeUnion 6thVirginia 2017

Google Street View/Compiled by Harrison Jacobs

Denny Triangle and South Lake Union were once full of empty parking lots, car rental agencies, motels, industrial buildings, and warehouses. This is 7th Avenue and Blanchard Street.

Amazon SouthLakeUnion 7thave 2007

Google Street View/Compiled by Harrison Jacobs

This intersection continues to be remade. On the right is Amazon's Day 1 Tower, the first floor of which is Amazon Go, the company's cashier-less grocery store concept. On the left, construction is underway for another Amazon office tower.

Amazon SouthLakeUnion 7thAve 2017

Google Street View/Compiled by Harrison Jacobs

Westlake Avenue is the main thoroughfare of South Lake Union. Development had already begun by 2007 in the area.

Amazon SouthLakeUnion 8thWestlake 2017

Google Street View/Compiled by Harrison Jacobs

By last September, several new office and residential towers had been completed. Amazon isn't the only company driving development. The Paul Allen-owned company Vulcan owns much of the area's real estate and has spurred construction.

Amazon SouthLakeUnion 8thWestlake 2007

Google Street View/Compiled by Harrison Jacobs

The city of Seattle has long wanted to turn South Lake Union into a new business district. The $200 million mixed-use development housing Whole Foods was completed in 2006 by Vulcan.

Amazon SouthLakeUnion DennyWayWestlake 2007

Google Street View/Compiled by Harrison Jacobs

As one of the first parts of South Lake Union to be developed, this particular intersection hasn't changed much in the last decade.

Amazon SouthLakeUnion DennyWayWestlake 2017

Google Street View/Compiled by Harrison Jacobs

There's still tons of areas in the neighborhood that are currently being developed. Fairview Avenue on the eastern side of South Lake Union was untouched even in 2011.

Amazon SouthLakeUnion Fairview 2011

Google Street View/Compiled by Harrison Jacobs

But by last year, it has largely been developed. Swedish developer Skanska built the 13-story tower on the right. It combines 320,000 square-feet of office space with 17,000 square-feet of ground-level retail.

Amazon SouthLakeUnion Fairview 2017

Google Street View/Compiled by Harrison Jacobs

Mercer Street has been nicknamed the "Mercer Mess" since development of South Lake Union began. It connects downtown Seattle to Interstate 5, the main route for commuters. Construction and an influx of new commuters has turned it into a traffic nightmare.

Amazon SouthLakeUnion Mercer9th 2007

Google Street View/Compiled by Harrison Jacobs

On the right is Amazon's Nessie building. Vulcan is currently developing four new buildings for Google on Mercer.

Amazon SouthLakeUnion Mercer9thAve 2017

Google Street View/Compiled by Harrison Jacobs

This is Republican Street and 9th Ave in 2007. The intersection still has the area's signature low-slung industrial buildings.

Amazon SouthLakeUnion Republican 2007

Google Street View/Compiled by Harrison Jacobs

Now the street is flanked by Amazon's Nessie and Brazil buildings. The shuttle on the right is one of Amazon's buses to ferry employees to and from far-out suburbs. Unlike other companies, Amazon has kept the shuttles white and without signage.

Amazon SouthLakeUnion Republican 2017

Google Street View/Compiled by Harrison Jacobs

Development had just begun on corner of Thomas and Terry Street in 2007.

Amazon SouthLakeUnion Thomas 2007

Google Street View/Compiled by Harrison Jacobs

Amazon's Arizona and Ruby office buildings now sit on the block. Ruby is home to a few restaurants, like Cactus and Brave Horse Tavern, on the ground floor.

Amazon SouthLakeUnion Thomas 2017

Google Street View/Compiled by Harrison Jacobs

Though Vulcan had already completed the Whole Foods on Westlake in 2007, the rest of the avenue looked more like this.

Amazon SouthLakeUnion WestlakeJohn 2007

Google Street View/Compiled by Harrison Jacobs

Now the block has a Umqua Bank, a Homegrown sandwich shop, a Chipotle, and a few other businesses. Amazon occupies the upper floors of the building.

Amazon SouthLakeUnion WestlakeJohn 2017

Google Street View/Compiled by Harrison Jacobs

This is the same block, viewed from the other direction. You can see that some construction was underway on Westlake in 2007.

Amazon SouthLakeUnion WestlakeThomas 2007

Google Street View/Compiled by Harrison Jacobs

In 2017, the neighborhood looks practically brand new. On the left are Amazon offices. The office of Sellen Construction, which has developed numerous projects in the area, is on the right.

Amazon SouthLakeUnion WestlakeThomas 2017

Google Street View/Compiled by Harrison Jacobs

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Harrison was Business Insider's first international correspondent, covering global issues, international technology industries, and travel from both a budget and a luxury perspective. In 2018 and 2019, he covered the deleterious effects of ride-hailing apps on centuries-old traditions in Bali, discovered growing pains at one of China's most hyped tech startups, followed the Arab leader in Israel likened to both Martin Luther King, Jr. and a terrorist, and hung out with Sean Miyashiro, the enigmatic founder of one of the hottest companies in hip-hop, and followed the United Arab Emirates' top falcon trainers, among other stories. Harrison joined the company in 2013. He used a combination of text, photography, and video to cover everything from an extraordinary attempt at police reform in New York's capital and the election of a groundbreaking progressive district attorney in Philadelphia to the consequences and causes of and solutions to the opioid crisis. He was previously a deputy editor overseeing Business Insider's news, politics, military and defense, and sports teams. Harrison graduated from Tufts University in 2012 with a bachelor's degree in history, English literature, and communications and media studies. Read more here »