An electronic Treasury-trading platform that plans to open later this year hired the former head of sales for a competitor run by Citigroup Inc.
Kristi Neller will start at New York-based Direct Match LLC on May 26, said Jim Greco, Direct Match chief executive, by phone. Neller confirmed the hire. She was previously head of sales for the CitiVelocity electronic U.S. government-bond-trading platform. She comes from a sales position at WBI Investments, which didn’t respond to requests for comment by phone. Citigroup spokesman Scott Helfman declined to comment by phone.