NBC expects to be “right around” the point of making money on its London Olympics coverage after tape-delayed broadcasts during prime time drew higher ratings than during the previous Summer Games.
The ratings for the games are up 9 percent so far from the Olympics in Beijing, much better than what the network was predicting, Steve Burke, chief executive officer of Comcast Corp.’s NBCUniversal, said today on a conference call. The broadcaster had projected a $200 million loss for the games.