· Observer
The luxury industry is redefining status as consumers increasingly look beyond logos to craftsmanship, provenance and the origins of what they buy. RIISE’s Sara Bell argues that luxury’s future will depend on whether brands can connect rising prices to tangible proof of value, from exceptional materials and human skill to transparent supply chains and lasting design.
For decades, luxury houses have expanded from products into stores, hotels, restaurants and other experiences. From Dior’s Milan flagship to Dubai’s transformation into a luxury capital, international luxury expert Carlo Pignataro explores how the most enduring brands can become something clients don’t simply see or buy, but experience and return to.
Josh Kushner's Thrive Capital valued A24 at $3.5 billion in 2024. Two years later, a $400 million hit in 'Backrooms,' a $75 million Google A.I. investment and a two-year Dior partnership suggest his bet on a studio as a brand is paying off.