Back in June, Apple Music was born.
The music streaming and radio service had the advantage over competitors like Spotify because it appeared on millions of devices through an upgrade.
It was free for the first three months, and initially Apple didn't plan to pay royalties. Taylor Swift threatened to remove her music from the service though, and the company agreed to pay artists during the trial period.
But it won't have cost you a penny - until now.
And there's been quite a bit of chat on social media about how to unsubscribe before the end of the month.