His family has been in the dry fruits business for decades, and he says it was a desire to be part of the digital India dream that drove him to the idea of a cheap handset.
There is no denying the demand for such a product.
India is the world's second-largest mobile phone market, with one billion subscribers - many have joined those ranks thanks to other low-cost - but not this low - smartphones.
But is the Freedom 251 too good to be true?
I first managed to get my hands on one of the handsets when the company first launched the product, in February this year.
More than 70 million people had registered online, and the company's website had crashed.
But the device given out to me and other journalists was actually a Chinese-made phone.
Its brand name - Adcom - had been covered up with white paint on the front, and a sticker hid it on the rear.
And, oddly, the icons of the phone's apps looked liked those of an iPhone, despite it being an Android device.
This led to a furore as people protested outside the company headquarters, and there were multiple inquires by the police, tax authorities and the enforcement directorate.
Ringing Bells then refunded the deposits it had taken from more than 30,000 people via the internet.
The new handset is definitely a different model.
The most obvious change is that it now has three buttons below its display, rather than just one.