Support for Cardboard will be available on both iOS and Android.
The move represents another big push for Google into virtual reality.
Last month, Google announced Expeditions, an app that lets teachers create virtual school trips for students using Cardboard.
It teamed up with content providers such as the American Museum of Natural History, the Smithsonian and others to create the virtual reality experiences and plans to offer the service to thousands of schools.
Mr Harding-Rolls said it was interesting that Google had chosen an educational route with VR while other firms concentrated on gaming and other forms of entertainment for the technology.
"Google Cardboard is currently the biggest VR headset out there but it is a double-edged sword. It is basic and cheap, which draws in lots of users, but the experience is a bit hit-and-miss and the quality of the different apps varies enormously," he said.
"When it was released it was seen as a bit of a gimmick but it is playing a role in educating consumers about virtual reality," he added.
While Cardboard is often given away free, Mr Harding-Rolls thinks Google's next step may be to produce a more robust and more expensive headset.