"If you have not reached your daily goal perhaps you should take a walk rather than a taxi," Mr Makino gave as an example.
This is a similar to the idea behind other wearable activity trackers made by companies including Jawbone, Fitbit and Nike.
However, one wearable tech expert attending CES suggested that what was needed were more insights rather than just more information.
"The end goal for these companies is to provide actionable advice and not just data logging," said Daniel Matte from the tech consultancy Canalys.
"I don't think the average user frankly cares if, for example, they slept eight or nine hours. What they want to know is whether that was adequate and what they can do to sleep better, eat better etc.
"Creating change should be the primary goal these technologies are striving for."
Sony said it might also make use of the data gathered by the app to help it better understand how people used their phones and to spot bugs.
However, it said that it would make users' identifies anonymous before carrying out this analysis to protect their privacy.