When OK Go releases a new video, it's bound to cause a viral explosion online. And today, in a possible sign of the times, all that buzz was centered solely on Facebook.
The video for "Upside Down & Inside Out" features the band's four members (and a few acrobatic flight attendants) performing one of their signature choreographed routines, this time aboard a zero-gravity airplane ride.
But you won't find the official clip on YouTube. Instead, fans visiting the band's YouTube channel will find a clip of singer Damin Kulash encouraging them to check out the music video on Facebook.