Pathfinder's Todd Wyder spoke at the Chicago Lean Startup Circle on December 16th about Customer Acquisition and Retention.
In this presentation, Todd discusses best practices on evaluating customers from first contact to customer to referrer and all the steps in between, drawing some of the great work done by folks like Dave McClure and Brant Cooper. The talk highlights what to measure, why it’s important, and the strengths and weaknesses of the various analytics tools available on the market today. Watch the video and be armed with the practices and tools you need to accelerate your product’s growth.
Todd Wyder is Chief Product Officer at Pathfinder Development and has been involved in product management, marketing and engineering for over 25 years. Todd has worked on products for GE, Axciom, YesMail, OMRON Electronics, Appointments 1,2,3, Mitsubishi, Fanuc, AT&T, AHA! Interactive, Schoolnet, OASIS, Calendars.com, CatapultMySales, Coe Truman and many others