Healthcare Digital Marketing Services - Redefine Web

We create high-quality, HIPAA-compliant healthcare websites that convey your message, help users find the information they’re searching for, and ultimately encourage them to take the next step toward booking an appointment.

→ Custom healthcare websites to address different requirements → Clear service, provider, and location page structures → Mobile-friendly inquiry and appointment pathways → Strong on-page SEO → Scalable websites to support future growth

A typical online growth strategy for most organizations includes a strong website, Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and regular website maintenance. This is why our healthcare digital marketing services include: healthcare web design, healthcare SEO, healthcare PPC advertising, and healthcare website maintenance.

No. There is no rule requiring you to implement all four services at the same time. Depending upon your organizational situation, you may need to address one issue before another. For example, if your website is very weak, address its weaknesses first. If you believe there is a lack of visibility for your website in search engines, you need to address your SEO issues first. If you need to drive more immediate leads, you could use PPC advertising. Once you identify your highest area of leverage for creating more leads, we will assist you with prioritizing your efforts accordingly.

If you require a rapid response to online inquiries, you should start with PPC advertising. However, if you want to develop a long-term strategy that continues to grow in value, begin with SEO services. Most organizations will end up using both forms of advertising since they serve two different purposes.

If your website appears dated, takes too long to load, does not provide clear information about your services or locations, is difficult to use on mobile devices, or fails to convert visitors into inquiries, you should consider developing a new website for your organization. A poorly designed website can negatively affect all other methods of promoting your practice.

We can evaluate your existing website to determine whether it needs improvement, rebuilding, or simply better website maintenance. Not every organization needs to develop a new website. Many organizations require better SEO services, PPC advertising, or website maintenance.

Website maintenance generally includes routine tasks such as updates, backups, monitoring, security patches, and performance tests to ensure the site remains stable and available.

SEO is a medium- to long-term online growth channel. While some organizations may notice improvements within a few months, further traffic increases will likely occur over time, depending on several factors, including the level of competition, the quality of their website, and the visibility of their current website.

PPC advertising can produce traffic and leads much sooner than SEO. In fact, leads can begin flowing into an organization immediately after PPC campaigns are activated. The initial period with PPC advertising is spent optimizing targeting options, improving landing pages, and eliminating wasted ad spend to improve the quality of generated leads.

The price of our digital marketing services will depend upon which services you elect to utilize, the competitiveness of your marketplace, the number of locations or priority pages your organization has, and/or how aggressively you wish to pursue your growth objectives. Organizations with fewer locations and/or pursuing less aggressive growth strategies will pay differently than those with multiple locations and/or pursuing more aggressive growth strategies.

Yes. Like many healthcare organizations today, most desire to stimulate growth via the internet for specific service lines, specialties, providers, or geographic markets rather than just "increasing traffic." We can formulate a strategy focused on these specific areas of interest.

No. Growth in healthcare via the internet has its own unique characteristics: highly trusting decision-making when searching online for services or locations; high user expectations for website ease of use; and various technical requirements. Therefore, a strategic approach tailored to the healthcare industry is far more important than general recommendations for small businesses.

Yes. We can work with both single-provider and multi-provider organizations. Single-provider organizations will benefit from a simpler growth plan, whereas multi-provider organizations will require a more comprehensive plan that addresses each provider's unique needs.

Yes. Like many healthcare organizations today, coordination among internal departments is required before making final decisions regarding website changes or implementing new digital marketing strategies. We can accommodate the review process for internal department approvals where necessary.

Yes. If you are interested in assistance with only one service, such as website design, SEO, PPC advertising, or website maintenance, we can scope those services individually for you. You don't necessarily have to purchase a larger package to receive service from us.

While our primary focus is on the 4 core services listed above, which represent the greatest potential for immediate improvement, we can certainly provide guidance on any additional planning that might be required after completing the initial core services.

Start with a strategy session. During this session, we will review your current website and discuss the state of your current website relative to paid traffic, organic traffic, and your technical infrastructure, and subsequently recommend what action item should be completed first (i.e., developing a new website, enhancing SEO services, developing PPC advertising, etc.).