The way users read on the web is different from the way they read printed pages. For most people, reading onscreen is tiring for the eyes, and 25 per cent slower, so users scan the page until they find information relevant to their search and then they read.
Create scannable pages
by using:
highlighted keywords
meaningful sub-headings (rather than “clever” ones)
bulleted lists
one idea per paragraph
inverted pyramid style (start with the conclusion)
lean text (short paragraphs, short sentences, short words)
Get to the goods
The web is a user-driven medium. People want to complete a task, and do it quickly. If a website is difficult to navigate or read, they’ll leave.
Focus on the user, not on yourself. Users are self-absorbed and task-focused. Make sure they can complete their task, quickly and easily.
Keep contentshort and to the point. Consider what information the user is seeking and make it immediately available. Avoid excessive introductory text – phrases like “welcome to this web page.”
Break text up into easily digestible “chunks” with clear, consise headings. Get used to writing meaningful titles and headings.
Bold relevant words and use bulleted lists to make it easy for users to scan content.
Use plain language. Even the most sophisticated users appreciate straightforward writing. Keep your sentence structure simple and avoid uncommon words, slang and jargon.
Keep visitors engaged with a “call to action” on every page. Users should be guided to the next natural step on the site.
Hyperlinks should be descriptive and explain the action. See hyperlinks and PDFs.
“I didn’t have time to write a short letter, so I wrote a long one instead.” — Mark Twain
Beside your general opinion I’m curious which grey option you would pick.
Why do you swipe left accidentally?
Maybe because “next picture” and “nope” is the same gesture.
Do you think Tinder does it on purpose so you will pay for the rewind feature?
Or just didn’t thought about my glorious solution that you could… scroll.
(that’s right, the sun went down till i finished this masterpiece)
scrollbar on mobile
Google photos Android app, the previous version had a scrollbar too, it worked like the one on Snapchat and had the same problem: if your hand touches the side of the screen it jumpes there.
Now it finally works the way it should: appears only when you start scrolling also gives useful information.
I had a startup idea, OK it was a plan, even a bit too planned out one. However I just realized how easily the MVP can be done just by myself. So I’m looking forward to fail again:)
Artlist - When sending a message or requesting access as a non email verified user, it asks you to confirm your email after sending a message to make sure it arrives.
One of the great benefits of digital design is that it can be tested and measured. Yet so many aren’t doing that. Partly we can blame the workflow, where the client buys the design from the designer and focuses on aesthetics, not the results. But what if that could be included into our deliverables? What if we provided the designs and helped improve them? I admit it’s scary, since the new design might perform worse that the previous one. Then again, what if we improved the design based on the data we gathered and ended up doubling or tripling the conversions? The gains seem to be way bigger than the scars to your ego.
