A lot (and not much)
has changed
The internet was an absolute pain 20 years ago with 56 kbps connections and hard drives offered very little storage. 20 years later, now that our internet connections can reach the 1 gbps speeds and our hard-drives can store terabytes of data, our internet can still be sucky and we still run out of space. As technology evolved, so did our thirst for getting the best image quality possible on a video call and our desire to store all of our family memories in 4K and High Definition. Or simply put, as technology improved and adapted to our needs, our tech frustrations moved from 1.0 to 2.0.
Once our direction clearly defined, we had to find the perfect serif and sans serif for our pairing solution. We isolated 140 typefaces from 40 different foundries — ranging from independent studios to renowned foundries. As we wanted to make well-informed and unbiased decisions, we first started by isolating only the typefaces we deemed shared similar qualities. Our next exercise was to look at the technical attributes of the typefaces: languages supported, visual weight, similar x-height, etc. All options considered, our final pairing solution landed on Helvetica Now — a modern take on our original corporate font, Helvetica — combined with the serif typeface Tiempos.
Once our direction clearly defined, we had to find the perfect serif and sans serif for our pairing solution. We isolated 140 typefaces from 40 different foundries — ranging from independent studios to renowned foundries. As we wanted to make well-informed and unbiased decisions, we first started by isolating only the typefaces we deemed shared similar qualities. Our next exercise was to look at the technical attributes of the typefaces: languages supported, visual weight, similar x-height, etc. All options considered, our final pairing solution landed on Helvetica Now — a modern take on our original corporate font, Helvetica — combined with the serif typeface Tiempos.