Allbirds offer two type of shoes. With two simple words they distinguish them from each other.
Good Earth Tea offers a tea quiz to help you navigate their assortment. Help people find what they a looking for. Definitely when your product is unique to your brand.
Allbirds allows you to send the shoes back, even after wearing them outside. Apparently they know you will love them.
Allbirds include a small video to show how comfortable and flexible their shoes are.
FiftyThree uses a quote from a respected medium to let other people say how great their product is. This is a better way of convincing people than saying it yourself.
Good Earth Tea offers free samples when your order reaches a minimum amount of $ 15. This is not a way to get you to buy more now, I thnik, but to introduce you to more flavours.
The header on Otherland shows the ‘free shipping & free returns’ USP on every page.
At Warby Parker you can take a quiz to find the glasses that fit your style. Instead of showing you the results immediately, they built in a ‘calculating results’ page (which of course is not needed). On this page they show you some USP’s.
At Bonobos you can set up an email reminder if your size it out of stock.
When organizing events, ConversionXL shares how many tickets they had remaining. This inceases scarcity and will convert people faster.
/via OptinMonster
Modcloth show the old (higher) price with a strikethrough to underline the current sale price.
Amazon tells you how many minutes you have left to order if you want to get the item by tomorrow.
/via OptinMonster
Pieter Levels added the high rating for his product, as social proof, directly under the buy button. This “doubled his sales”.
/via @levelsio
AO.com shows as popup that they match other ®etailers on price, as soon as you try to copy the product’s name.
/via econsultancy.com
Photojojo let’s you know how much time you have left for the product to ship today.
Long shipping times can be a reason for people not to buy.