Web & app analytics for teams who demand accuracy
Other web & app analytics give you estimates, Matomo gives you answers. Track 100% of available traffic with confidence.
Trusted on over 1 million websites in over 190 countries.
Boost your website performance in three easy steps
Add tracking code to your website or mobile app
Start improving your website using real-time data, features and reports
Add tracking code to your website or mobile app
Start improving your website using real-time data, features and reports
Recognised as a leading global web analytics solution
Don’t damage your reputation with Google Analytics
You could lose your customers’ trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”.
By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent. Read more.
Be in full control with data ownership and privacy protection
The 2025 Ethical Marketing Field Guide
Discover how to build a privacy-first marketing strategy that drives results while maintaining trust and compliance.
The 2025 Ethical Marketing Field Guide
Discover how to build a privacy-first marketing strategy that drives results while maintaining trust and compliance.
More reasons why our clients love Matomo
Easy to use
Easily navigate through a user-friendly interface to get the data you need, faster.
What our clients say about us
We’re trusted on over 1 million websites in over 190 countries.
"Europa Analytics is based on Matomo which is the leading open-source analytics platform that provides relevant and reliable insights into user behaviour. The data and information collected by Matomo is 100% owned and controlled by the European Commission. This guarantees compliance with strict privacy regulations and laws. Matomo is used by more than 1,000,000 websites worldwide, including large corporations, SMEs, governments & non-profit organisations."
European Commissionec.europa.eu/commission
We absolutely love Matomo. The more we learn about this platform, the more we understand what an incredible value is being provided. We evaluated a handful of paid analytics platforms this year and found no compelling reason to switch.
Michael Fatica - MetaLocatorChief Executive Officer
"No matter whether we are working with granular or big-picture data, we always have confidence that we are making user-benefited decisions based on a complete data set. And having full control of our Matomo data is critical - we get to choose exactly how it's stored, managed and deleted."
Philip Aggrey - MajesticCommercial Operations
"Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Matomo as a replacement for GA. Matomo is a free, open source, and most importantly, supports local data collection."
Adam Chandler - Cornell University LibraryDirector
"Matomo and Pimcore share a similar philosophy. Both are based on the doctrine that intellectual property such as software should be available to enterprises for free without having to pay any licensing cost. Both give companies full ownership and control of all data they collect and store. Thank's to the Matomo team for all your help and support! This tight integration makes all the new reporting features on our roadmap possible. We must admit that we are quite proud that Pimcore is currently the only content and user experience management system with a Matomo core integration."
Christian Kemptner - PimcoreMarketing & Partners Manager
Certified ISO 27001:2022
Your analytics data is protected by globally recognised security standards.