State, city, or even neighborhood
Highest level of education or training
Job or primary way of making money
Married, single, with kids, without
A quote from to help define their voice and personality.
A quick summary of behaviors and practices like how he/she spends
their day.
What's needed in order to make him or her feel successful.
needs
- These should be required
- This might be Spanish localized content
- Support from higher ups
wants
- Wants are something that is not required but delights
- This might be the holy grail feature
- It delights him or her with its simplicity or completeness
values
- Qualities that he or she values
- High level planning is an example
fears
- Fears are the things that keep him or her up at night
- This might be something like failure
- But might also have to do with real fear
X
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