Aleph Design System
0→1 development of a custom design system and a v2 expansion to 32 components totaling 95 variants. It grew from powering a single product into Aleph's global standard.
Natan Novum ⸺ Product designer
I work with ambitious people on shaping ideas into products and perfecting the form of their function by listening to market feedback.
Portfolio
Wise.blue
Redesign of a campaign management app for agency power users. An innovative spreadsheet UI delivered massive operational efficiency gains and secured new partnership deals with media partners.
Videobolt
Redesign of a generative video platform with a template marketplace. We increased organic traffic by 276% and doubled the month-over-month revenue growth rate in six months.
Celtra Ps & Ae plugins
R&D of a more efficient workflow between Adobe CS and Celtra. The integration streamlined production from hours to minutes with responsive video, integrated ad format specifications, and automated hand-off.
Celtra Video Editor
Pioneering a full-fledged video editing app in the browser and writing a playbook for producing vertical video ads that delivered campaign results 80% above industry benchmarks.
Celtra Interscroller
Inventing an advertising format not hated by users. It was adopted by over 400 publisher giants, copied by competition, and embraced by IAB and The Coalition for Better Ads.
Natan Novum is a product designer in London. He works on defining novel products, finding their optimal form, and growing them based on market feedback.
Portfolio
Aleph Design System
0→1 development of a custom design system and a v2 expansion to 32 components totaling 95 variants. It grew from powering a single product into Aleph's global standard.
Wise.blue
Redesign of a campaign management app for agency power users. An innovative spreadsheet UI delivered massive operational efficiency gains and secured new partnership deals with media partners.
Videobolt
Redesign of a generative video platform with a template marketplace. We increased organic traffic by 276% and doubled the month-over-month revenue growth rate in six months.
Celtra Ps & Ae plugins
R&D of a more efficient workflow between Adobe CS and Celtra. The integration streamlined production from hours to minutes with responsive video, integrated ad format specifications, and automated hand-off.
Celtra Video Editor
Pioneering a full-fledged video editing app in the browser and writing a playbook for producing vertical video ads that delivered campaign results 80% above industry benchmarks.