Wise.blue
Redesign of a campaign management app for agency power users. An innovative spreadsheet UI secured new partnership deals with media partners and delivered massive operational efficiency gains.
Hello world
Natan Novum is an independent product designer based in London. Before founding about:blank studio, he was VP of Product at Celtra, and helped entrepreneurs build startups 0-1.
As a product designer, I want to make software more useful, easier to use, and commercially viable — so that your company can succeed by being a no-brainer choice for the target customer.
Making an app that runs fast, looks good, and people know how to use straight away is the easy part of the job. Determining what it needs to do, shouldn’t do, why it needs to be that particular way and not another, to win users against formidable competitors… That’s the tricky part. And the value I bring to the table.
Portfolio
Tablerone
Browser extension that saves tabs and hours of time. As its founder, I spearheaded all activities from inception to 10,000 WAU with a 4.5 rating on the Chrome Web Store.
Videobolt
Product strategy pivot and redesign of a video creation app with a template marketplace. We increased organic traffic by 276% and doubled MoM revenue growth in 6 months.
Celtra Design System
0-1 development of a custom design system. We unified UI components and visual language across three diverging codebases while simultaneously overhauling the platform one project at a time.
Natan Novum is an independent product designer based in London. Before founding about:blank studio, he was VP of Product at Celtra, and helped entrepreneurs build startups 0-1.
Portfolio
Wise.blue
Redesign of a campaign management app for agency power users. An innovative spreadsheet UI secured new partnership deals with media partners and delivered massive operational efficiency gains.
Tablerone
Browser extension that saves tabs and hours of time. As its founder, I spearheaded all activities from inception to 10,000 WAU with a 4.5 rating on the Chrome Web Store.
Videobolt
Product strategy pivot and redesign of a video creation app with a template marketplace. We increased organic traffic by 276% and doubled MoM revenue growth in 6 months.
Celtra Design System
0-1 development of a custom design system. We unified UI components and visual language across three diverging codebases while simultaneously overhauling the platform one project at a time.