Wise.blue
Redesign of a campaign management app for agency power users. An innovative spreadsheet UI secured new partnership deals with media partners and delivered massive operational efficiency gains.
Natan Novum ⸻ Product designer
I work with ambitious people on envisioning innovative product ideas, finding optimal form for their function, and growing them by listening to market feedback.
Making an app that runs fast, looks good, and people know how to use straight away is the "easy" part of the job. Determining what it must do, what it shouldn’t do, and why it needs to be that particular way to succeed instead of another… that’s the tricky part. And the added value I bring to the table.
Portfolio
Videobolt
Product strategy pivot and redesign of a video creation app with a template marketplace. We increased organic traffic by 276% and doubled MoM revenue growth in 6 months.
Celtra Design System
0-1 development of a custom design system. We unified UI components and visual language across three diverging codebases while simultaneously overhauling the platform one project at a time.
Celtra Interscroller
Inventing an advertising format not hated by users. It was adopted by over 400 publisher giants, copied by competition, and embraced by IAB and The Coalition for Better Ads.
Natan Novum is an independent product designer based in London. Before founding about:blank studio, he was VP of Product at Celtra, and helped entrepreneurs build startups 0-1.
Portfolio
Wise.blue
Redesign of a campaign management app for agency power users. An innovative spreadsheet UI secured new partnership deals with media partners and delivered massive operational efficiency gains.
Videobolt
Product strategy pivot and redesign of a video creation app with a template marketplace. We increased organic traffic by 276% and doubled MoM revenue growth in 6 months.
Celtra Design System
0-1 development of a custom design system. We unified UI components and visual language across three diverging codebases while simultaneously overhauling the platform one project at a time.