Latest articles, tips, and insights on analytics, reporting, and marketing metrics.
Top Tools for Mobile SEO Reporting
Explore essential tools for effective mobile SEO reporting, focusing on metrics like rankings, Core Web Vitals, and user experience.
Client Report Outline Generator
Create structured client report outlines in minutes with our free generator. Input details, choose a tone, and get a tailored report instantly!
Ad Spend Converter
Convert ad spend across currencies and timeframes with ease! Our free tool helps marketers calculate budgets in USD, EUR, GBP, and more.
Marketing KPI Tracker
Track your marketing KPIs like traffic and conversion rates with our free tool. Visualize targets vs. actuals and boost performance today!
Campaign ROI Calculator
Calculate your marketing campaign ROI instantly! Enter costs and revenue to see your return, profit, and cost per lead with our free tool.
Marketing Budget Calculator
Easily plan your marketing budget with our free calculator! Allocate funds across channels and see breakdowns in seconds. Try it now!
How First-Touch Attribution Tracks ROI
Explore how first-touch attribution can illuminate your marketing effectiveness by identifying which channels drive new customer engagement and con...
How to Test Dashboard Usability
Learn how to effectively test dashboard usability to enhance user experience, streamline decision-making, and improve design based on user feedback.
Dynamic ROI Dashboards with AI: Guide
Explore how AI-driven ROI dashboards enhance marketing performance through real-time insights, automation, and customization for better decision-ma...
How Device Behavior Impacts Campaigns
Understanding device behavior is key to optimizing marketing campaigns, enhancing engagement, and improving conversion rates across platforms.
Top Metrics for Scalable SEO Reporting
Explore essential metrics for scalable SEO reporting that enhance client relationships, boost agency revenue, and streamline processes.
Ultimate Guide to White Label Branding
Explore how white label branding can enhance agency reports, bolster client trust, and streamline operations through automation and customization.
How to Choose KPIs for Client Reporting
Learn how to select effective KPIs for client reporting that align with business goals, ensuring clear insights and stronger client relationships.
How to Build LinkedIn Ads Dashboards
Learn how to effectively set up and customize LinkedIn Ads dashboards to optimize campaign performance and drive data-driven decisions.
Mobile SEO Metrics: What To Report
Learn essential mobile SEO metrics to track for improved user engagement and conversions in 2025, from Core Web Vitals to keyword rankings.
What Is ROAS? Basics for Marketers
Explore the fundamentals of ROAS, its importance in measuring ad performance, and strategies to optimize your advertising budget effectively.
How Top Stories Impact SEO Reporting
Learn how to optimize content for Google Top Stories to boost visibility and traffic, focusing on key metrics, technical requirements, and reportin...
How To Identify Toxic Backlinks
Learn how to identify and remove toxic backlinks that can harm your website's SEO and rankings, ensuring a healthier online presence.
How CTR Impacts ROI in Digital Campaigns
Explore how Click-Through Rate (CTR) influences Return on Investment (ROI) in digital campaigns and discover actionable strategies to improve both ...
How to Automate TikTok Ads Reports
Learn how to automate TikTok Ads reports for time-saving, error reduction, and real-time insights to enhance your advertising strategies.
How to Analyze Competitor SEO Crawls
Learn how to analyze competitor SEO crawls to identify performance gaps, optimize strategies, and boost your website's search rankings.
How to Measure Infographic Performance
Learn how to effectively measure infographic performance using key metrics, analytics tools, and reporting strategies to enhance your marketing eff...
What Is CTR and How To Calculate It
Learn how to calculate and improve your click-through rate (CTR) for better engagement and campaign performance across various platforms.
What Is Customer Lifetime Value?
Customer Lifetime Value (CLV) is essential for maximizing profits by understanding and enhancing customer relationships over time.
Competitor Backlink Analysis Steps
Learn how to analyze your competitors' backlinks to improve your SEO strategy and boost your website's authority effectively.
CTR Monitoring for Google Ads: Guide
Learn how to effectively monitor and improve your Google Ads CTR to enhance ad performance and reduce costs with actionable strategies.
5 Steps to Automate Email Reports
Learn how to automate email reports in five simple steps, enhancing efficiency, accuracy, and decision-making with real-time data.
How Automated Email Reports Save Time
Automated email reports streamline data collection, enhance accuracy, and free teams to focus on strategic tasks, improving overall productivity.
How to Choose Marketing KPIs for Reports
Learn how to select the right marketing KPIs to align with your business goals and drive actionable insights for better reporting and decision-making.
2025 best google analytics tips
Unlock the full potential of Google Analytics 4 with essential tips for tracking, audience segmentation, and predictive analytics for 2025.
Understanding engagement metrics
Engagement metrics like CTR and conversion rates are essential for measuring content effectiveness and optimizing marketing strategies.
What is a good roas for facebook ads
Learn what constitutes a good ROAS for Facebook Ads across industries and discover effective strategies to improve your ad performance.
5 Email List Cleaning Practices in 2023
Thanks to the team at Moosend to have written this great blog post. I hope you'll like it as much as we do!In the digital realm of 2023, a privileg...
7 Email Marketing Best Practices for 2023
If there’s one New Year’s Resolution that all businesses and marketing teams need to have, it’s to create better email marketing campaigns. Re...
7 Best Instagram Ad Template Tools 2022
Are you looking for the best Instagram ad templates to create eye-catching ads for your social media campaigns?Instagram is a visual format. Your a...
5 Benefits of Centralized Marketing Data
New marketing channels are popping up every day, creating exciting new ways for brands to connect with their audience and market their products.But...
9 Best Tools to Monitor Keyword Rankings
Are you trying to find the best tool to monitor your keyword rankings and measure your SEO efforts?By measuring your keyword ranking performance ov...
Create a Landing Page That Performs Great
What is a landing page? Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page. Landing p...
How Can Designers Prepare for the Future?
Last month, I had the chance to attend CSS Day in Amsterdam, a two day event split between a “UI day” focusing on the intersection of design and de...
Top Marketing Reporting Tools
Are you looking for the best online marketing reporting software to produce effective reports that enable you to make better decisions?Well, you've...
[Announcement] Changes to Date for 2021
Over the past year, I’ve been building up Metrics Watch on both the product and the marketing side. It’s been a crazy year (as it’s been for all of...
CMO Dashboard: 7 KPIs You Need to Include
Are you wondering which metrics belong in your Chief Marketing Officer (CMO) dashboard?Creating a weekly or monthly marketing report is essential f...
How to Build a PPC Report (the Easy Way)
Are you wondering how to build a PPC report without spending hours manually compiling the data?A good pay-per-click (PPC) strategy can be one of yo...
Agency Resources: White Label SEO Plugins
Are you looking for the best white label SEO plugins to help you quickly and easily boost your rankings?WordPress is one of the most popular platfo...
Your Top 21 KPIs: Marketing Made Easy
Are you wondering what key performance indicators (KPIs) you should include in your marketing reports?KPIs in marketing are crucial for your compan...
Agency Resources: White Label SEO Agencies
Are you searching for the best white label SEO agencies to improve your rankings?Search engine optimization (SEO) can be one of your marketing team...
some draft martech resource
Are you using real-time Google Analytics alerts to keep you up-to-date on your traffic, conversions, and sales?Google Analytics (GA) is by far the ...
The art of focus for founders
Time flies. It really does. Time is the only thing (or almost) money can’t buy. You will never get any time back. So better use it wisely.What does...
Top 5 Google Analytics alerts
Google Analytics is a great tool! That said, you don’t want to spend all your time looking at metrics right? It’s fun, but it’s not productive to s...