Often what we see in both organic social media and digital marketing content, is posts that include images of a company's product that they are trying promote and sell. Considering you may be in the retail business, this content development technique seems like an obvious choice. Develop posts and paid ads that snow are out product first. Right? But what is often forgotten is that when marketing on platforms like Facebook, Twitter, YouTube, Pinterest, Instagram as others, is that these are "social" networks first. People frequent these web applications because they want to be social. And therefore your company's focus should be social as well. But what does that mean? Instead of displaying tons of images of closeup shots of your product, with content that screams how and where to buy it, provide images and video of people using the product and showcasing its features and benefits. What does it actual do for them and how does it make their lives better? This is why people are buying your product. Because they want it to help them in some way. Make them feel a positive emotion, and understand why they need and can use what you have to offer. Closeup product images are not social. And it's why the sales catalogs of old no longer exist. Here's a tip. If your e-commerce website displays with simple closeup product images, change it now. Your customers already know what the product looks like before they visit your website. They are coming to you for additional and unique information that can help them make their buying decision. And today you are competing with all the independent YouTube videos that are reviewing your product for you. If you can't do at least as good of a job presenting your product as they are, there are improvements to be made. So from now on, I employ you to put in the extra work to build better content that properly showcases your product in a social way. Place People, Not Product.Place People, Not Product