3rd time around, the learning continues. Today’s observation: as counterintuitive as it might be in the early stages of company development, I am finding myself keeping days pretty simple. I focus on one or two things in a day, and that’s kind of it. They are the one or two most important things I can possibly be thinking about, and I punt on just about everything else. I used to stress about a “to do” list that went unfinished, or an inbox that went uncleared…but not anymore. If a startup is trying to get to the promised land as fast as humanly possible…nailing the big things can put a nascent project 6 months ahead of what I’ll call the mean trajectory/timeline. Conversely, knocking down the small things is what prevents a company from derailing or losing it’s way. I believe the optimal approach, or at least my optimal approach as a founder, is to spend as little time as possible on the small things, but just enough to keep the company out of the redzone, while taking hacks every day at the one or two things that are going to get us our 6 month leaps.
Let’s make it real. I’ve had paperwork for a new bank account from SVB sitting on my desk for a week. I would never ask Doug or Eric to deal with this administrative task because our engineering effort is much more important than having a bank account. The same logic applies to a founder’s time. In a previous life, I would have stressed that “return SVB paperwork” wasn’t getting crossed off the list…but the reality is…there is no possible way that getting that bank account in place is going to push our company 6 months closer to the promised land…so I will leave that SVB paperwork sitting there until I need to wire a shit ton of venture capital into it, and then I’ll focus on it. Instead, I dismiss that “small things” voice and spend the mental energy thinking deeply about how to construct our early team. The impact that the next 3 people we bring on will have on our company is so great…almost nothing else matters at this point…especially not “return SVB paperwork.”
There is a tendency to think that crossing everything that can be done off a list is the same thing as progress…it certainly is a visualization that you are getting shit done…and I guess that can be true, but it is certainly not optimal progress. Slow down, keep your day simple, find the 6 month levers, and allow yourself the mental space to get those perfect…early days of company creation are no time for optimization and incremental wins…Developing instinct for any given effort to know without stress or deliberation if something is “now” or “later” is so valuable. Some of it comes with experience, and there aren’t a lot of shortcuts to developing it, but I am consistently amazed at how productive a simple day can be.
