Frequently Asked Questions
What does a typical buy look like?
Successful first-time advertisers typically start with a $5,000–$10,000 monthly investment over a 60–90 day period. If your brand is new to the market or in an emerging category, smaller tests often don’t yield meaningful results. We recommend reaching a statistically relevant impression threshold across our audience for the best performance.
Can I select sites I want to target from the network?
Yes, but we generally don’t recommend it. For some of our largest publishers, direct site targeting is available, but the true power of our network lies in reaching emerging sites. While these sites may be smaller individually, they drive strong performance when targeted collectively.
Is there a self-serve option?
No, we do not currently offer self-serve buying. Our approach involves working closely with advertisers to align on goals and strategy. However, once a campaign is live, you have the ability to manage and optimize it on your own.
What kind of messaging or offers resonate?
Our technical audience values transparency and authenticity. Full-featured self-serve demos tend to perform best. Webinars and whitepapers also resonate, particularly when they provide genuine value rather than serving as sales pitches.
What targeting opportunities do you offer?
By default, we exclude our 10 largest non-English-speaking countries to optimize audience relevance. However, we offer additional targeting options, including country-level refinements, operating system (OS), and browser-based targeting when appropriate.
Do you offer a dashboard to see performance?
Yes. Once your campaign is live, you’ll have access to a real-time dashboard to monitor performance, view key metrics, and update creatives as needed.