FAQs
The Better Approach to Measurement
What makes Rockerbox’s marketing measurement approach unique?
Rockerbox provides a unified marketing measurement platform that combines Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing. Unlike other solutions, our platform centralizes all your advertising data across channels, offering an unbiased, single source of truth. This triangulated approach allows marketers to benefit from the strengths of each methodology—data foundations and optimization with MTA (past analytics), strategic forecasting with MMM (predictive analytics), and validation of true campaign impact with Incrementality Testing—all in one place. This empowers your team to have greater clarity and confidence into what is driving conversions (and how to drive more revenue). Regardless of the marketing attribution model you need, Rockerbox is here to help.
Do I have to use all methodologies?
No. Many brands start with MTA, MMM or incrementality testing alone, then add others over time. Rockerbox adapts to your strategy.
How does Rockerbox help with data centralization?
Rockerbox centralizes your marketing data from over 100 ad platforms, including online and offline channels like social media, google ads, affiliate marketing, direct mail, podcast marketing, and more. Our platform eliminates the need for multiple data vendors by consolidating all your performance data into a single, consistent dataset. With Rockerbox, you can maintain a uniform taxonomy across channels, access detailed path-to-conversion data, and seamlessly integrate this data into your data warehouse or BI tools for further analysis—without requiring engineering resources.
What types of professional services does Rockerbox offer?
Rockerbox offers expert-driven professional services to help you maximize the value of your data. Our team assists with data onboarding, model customization, and the interpretation of measurement results. We provide ongoing support to align your measurement strategy with business goals, guide change management, and ensure that you are using the best methodologies to optimize your marketing investments. Whether you need help understanding MMM outputs, validating MTA models, or planning effective incrementality tests, our experts are here to support you.
How does Rockerbox ensure data privacy and compliance?
Rockerbox is designed to meet the highest standards of data privacy and security. Our platform is SOC2 Type 2 certified and fully compliant with GDPR and various U.S. state privacy regulations. We provide flexibility with a first-party pixel that can be self-hosted or integrated server-side for added security. With Rockerbox, you can confidently manage your marketing data, knowing that privacy and security are at the core of our operations.
Do I need a marketing attribution tool or attribution modeling software?
Honestly, it depends. It will largely depend on your annual marketing budget, how complex your marketing mix is, and what issues you are currently facing.
We believe we are one of the best marketing attribution tools and compared to Rockerbox competitors can confidently say we bring clarity and confidence to your strategies with our unified marketing measurement and attribution tools.
If you're comparing marketing attribution platforms and looking for a solution to empower your digital marketers and marketing analysis teams with the tools to drive long term success and growth, request a demo today.