Where
imagine if
gets to work
Take a straighter path from idea to product-market fit.
From the lightbulb to the LLM, every great invention started with someone who imagined a different future.
As the first in seed stage, we've been a part of many important imagine ifs.
But the companies we all know didn’t get big just because they dreamed big — they went unreasonably deep to figure out where to start.
Imagine if documents worked more like software.
Ivan, Simon, and Akshay rebuilt Notion from the ground up four times, often working grueling 18-hour days to nail the experience.
Imagine if kids learned to code while playing video games.
Dave was already on v87 of Roblox’s business model before he raised a round.
Imagine if phones could accept credit cards anywhere.
Jack started by listing 140 reasons Square would fail, and then went to work disproving each one.
Imagine if documents worked more like software.
Ivan, Simon, and Akshay rebuilt Notion from the ground up four times, often working grueling 18-hour days to nail the experience.
Imagine if kids learned to code while playing video games.
Dave was already on v87 of Roblox’s business model before he raised a round.
Imagine if phones could accept credit cards anywhere.
Jack started by listing 140 reasons Square would fail, and then went to work disproving each one.
Beginnings matter.
Working to get the right things right early is our sweet spot.
In fact, it’s all we do.
Beyond board meetings
Get all the hands-on help you want, when you want it.
Obsessed with the start
Put our 20 years of early-stage experience to work to skip costly detours.
Unwavering support
Because that’s what
we needed as founders, too.
For all the imagine ifs you haven’t heard of yet
Pomelo
Clay
Verkada
Prepared
Imagine if
mothers had 24/7 access to prenatal care.
Imagine if
go-to-market tools were as malleable as clay.
Imagine if
buildings protected the people inside using consumer technology.
Imagine if
every emergency got the perfect response.
You've got questions.
We've got answers.
Tactical 0-1 breakdowns to help you build a better company
Deep-dive
A Framework to Help B2B Founders Find PMF
Not satisfied with watered-down advice that’s more hand-wavy than tactical, we set out to create a new framework to meaningfully increase the odds of B2B startups finding product-market fit. One that skips the “We just went viral!” founding stories and reverse-engineers success into concrete steps.
Review Article
50 Questions to Ask a Potential Co-Founder
Gloria Lin opens up about her "co-founder dating" playbook, from how to explore ideas together to the detailed questionnaire she developed to find the right fit.
Review Article
The Minimum Viable Testing Process for Evaluating Startup Ideas
After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani makes the case for running MVTs over building MVPs.
Review Article
How to Find Language-Market Fit and Make Customers Feel Like You’ve Read Their Minds
A detailed framework for understanding and articulating your customers' goals, struggles and anxieties in simple, precise language.
Review Article
Non-Obvious Signs of Early Startup Traction — And How to Spot Them
We gathered the most surprising signals from interviews with dozens of seasoned founders about when things clicked into place on their path to PMF.