How to find Product-Market fit?
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Interviewing Customers is a Special Kind of Torture Talk to a stranger. Fun. That stranger is immensely busy…and hates being sold things. Getting better. That stranger will likely destroy your vision for a company. Ready to get started?! When I started interviewing customers, the only thing I cared less about than talking about other people’s problems,
One of the challenges of interviewing customers, is analyzing the results. I’m typically left with a pile of terse notes, and a handful of questions: What were the most common pains? If my assumption was invalidated, what do I do next? Were there any major themes that I missed? My solution? Post-It Notes. Video walk-through below. Example
tl;dr Using clever survey questions to quickly test the memorability, spellability and emotional response of potential domain names. Glad we did – almost picked a lousy one. Problem: Domain Squatters I’ve found what should be the joyous process of naming a company, quickly devolves into in argument over which of the abysmal choices of available
How we got a dozen launch-day write ups with a little JavaScript, Mechanical Turk, and the Google News API. Code included. Warning: you only launch once. I don’t recommend generating press until you’ve validated your customer segment(s), their pain(s), and much of your solution. Here’s why: That said, lets hack some press… Getting press is daunting for
On the path to your Product Market Fit, not all potential customers are created equal—at least, not at the beginning. The first group of people you need to win over are your Early Adopters. In this post, you’ll figure out who your Early Adopters are, but first, we need to get on the same page
This has to be one of my favorite customer development tips: using Mechanical Turk to do customer interviews. Nick Soman, Founder of LikeBright, and I discuss how he used Mechanical Turk to interview 100 customers in 4 hours, and how that got him into TechStars Seattle. If you haven’t heard of Mechanical Turk (mTurk), here’s what
In this article you’ll learn exactly who you should be interviewing, where, and how to find them. In Part 1 of this series on Early Adopters, we talked about two aspects of Early Adopters: What are Early Adopters? Who are yours? Make sure you’ve read Early Adopters Part 1: Who They Are. It’s fundamental you
The first step in finding Product Market Fit is to define it. Let’s start by answering the question: What is Product Market Fit? The term was first coined by Mark Andreesseen. To him, Product Market Fit meant: “being in a good market with a product that can satisfy that market.” It’s a helpful starting
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For a lot of people, interviewing customers can be a nerve-wracking and anxious endeavor. Here we’ll discuss those common reasons, why we experience them, and how you can overcome them.
If you’re wondering how many customer interviews you should conduct, you’re not alone. This is a really common question, and there are a few common answers. First let’s discuss those common answers, and what they’re lacking, so you can understand the benefits of a different approach. Not Useful Answer #1: “Interview until you stop learning.”
In this article you’ll learn exactly who you should be interviewing, where, and how to find them. In Part 1 of this series on Early Adopters, we talked about two aspects of Early Adopters: What are Early Adopters? Who are yours? Make sure you’ve read Early Adopters Part 1: Who They Are. It’s fundamental you
On the path to your Product Market Fit, not all potential customers are created equal—at least, not at the beginning. The first group of people you need to win over are your Early Adopters. In this post, you’ll figure out who your Early Adopters are, but first, we need to get on the same page
Good ideas matter. It’s hard to start a company if you don’t have an idea. But… having one business idea is never enough. Let me show you why. Imagine you have an idea that you’re really passionate about. You set out excited to validate it with potential customers, but the feedback you get is disappointing.