Business of Software: Best SaaS Conference in Europe and USA

· Business of Software

3 min read Original article ↗

The community and operating system for founders building enduring software companies.

BoS OS is free. It’s a structured system for how you make decisions and run your business. Try it yourself. Then find your community, at a workshop or at the conference.

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Scott Farquahar, Atlassian

“BoS is the only place I feel, professionally, among my peers.”

Scott Farquhar

Co-Founder. & CEO, Atlassian

One community. Two ways in.

A BoS Conference is something you attend. The BoS OS is something you’re building.

Events

Not a webinar you watch alone. This is the WhatsApp group. It’s breakout discussions mid-workshop. It’s birds-of-a-feather chats over lunch at the conference.

The Conference

2026 · TBA · Single Track · No FOMO

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Independent. Curated. Human.

We exist to help you build better products and stronger companies, with honest lessons trusted by global leaders.

Carl Ryden

“I’m not sure I could have done this without what I learned at BoS.”

Dharmesh Shah

“BoS isn’t another tech event. It’s the only place I’ve found honest conversations about building software businesses.”

Dharmesh Shah, CTO, HubSpot

Tomislav Ivancevic

“Every BoS event brings new ideas that directly shape my business.”

Tomislav Ivancevic, Founder, TomSoft

Fresh Reads From Our Blog

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BoS OS is how founders harness AI to run their company, not as a chatbot, but as a system. See how it works →

These workshops are where you build yours.

BoS OS: Online Workshops

Start here

Introduction to BoS OS

You know AI is becoming critical to run your business, you don’t have the time or knowledge to start. Two 120-minute sessions to get your first system running.

“It’s profoundly transformative, and I’m very excited to be still in the software business at this time.”

Martin Millican

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Go deeper

BoS OS Workshop

You’ve built the basics, let’s work out the next step that will have most impact. Two 120-minute sessions to make it real. Max 12 participants.

“North Star metric is something I’ve been trying to work out for the last six months… I never boiled it down to something so simple.”

Marvin

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Next cohort: 8 September 2026

Be the BoS

Build Your AI Company Operating System

Basics done, now you want to fit your BoS OS to your workflow. You build together with experts and a filtered group of learners. You’re in it together so there’s no room for hangers on. Four-week cohort with Tim Barker and Mark Littlewood. Twelve founders, one operating system each, built live.

“someone actually doing it.”

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Can’t make it? More dates coming up

Don’t wait for the next crisis to seek clarity.

Join founders who come to BoS to think deeply, reset their focus, and return with renewed purpose. A place to reinvent, relearn, and rediscover why they started in the first place.