Business of Software: Best SaaS Conference in Europe and USA

3 min read Original article ↗

Building a company is hard. Don’t do it alone.

Business of Software – where founders share ideas about building sustainable and profitable software companies.

17 Years of Conferences. 400+ Talks. One Global Community.

BoS isn’t just a conference: It’s a global community of software founders and leaders who believe in building businesses that last.

Meet the people who’ll change how you build and lead. Join our next event.

“BoS isn’t another tech event. It’s the only place I’ve found honest conversations about building software businesses.”

Dharmesh Shah

Founder, HubSpot

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Watch the Talks

Select from 400+ BoS talks on pricing, strategy, product-market fit, and leadership.

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Guides, templates & frameworks. We drop fresh, battle-tested resources regularly.

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Attend a Conference

Nothing beats spending time with other smart folk. Be in the room where it happens.

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Independent. Curated. Human.

We exist to help you build better products and stronger companies, with honest lessons trusted by global leaders.

Carl Ryden

“I’m not sure I could have done this without what I learned at BoS.”

Tomislav Ivancevic

“Every BoS event brings new ideas that directly shape my business.”

Tomislav Ivancevic, Founder, TomSoft

Scott Farquhar

“BoS is the only place I feel, professionally, among my peers.”

Scott Farquhar, Co-founder & CEO, Atlassian

Pick a Guide. Steal a Template. Use a Framework.

Letting Go Without Losing Control

Learn how to step back as a founder and scale your impact.

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Jobs To Be Done (JTBD)

A practical framework for uncovering what your customers actually need.

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How Do You Price Software?

Pricing strategies that work and common mistakes to avoid.

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Watch the latest BoS Talks

Mark Stephens

There’s a right way and a wrong way to build a software company. Is there though?

David Pereira

What’s louder: opinions or evidence? What defines success: meeting deadlines or reaching goals? What matters most: outputs or outcomes? How do you deal with failures: avoid or learn?

Bob Moesta

How can you compete for great people in a world where, ‘the war for talent’, rages? Bob Moesta, creator of the JTBD framework, demonstrates a different approach to hiring.

Robin Landy

Which of your product’s roadmapped features will your customers pay more for? Which will give customers a reason to upgrade to a higher tier or purchase an add-on?

Melissa Appel

Indigestion, not starvation, is the most common cause of startup failure. There are so many good ideas that product teams can get into a vicious cycle where they can’t plan ahead because they’re always scrambling to execute on today’s stuff… because they didn’t plan ahead because they were scrambling to execute on yesterday’s stuff… and on and on.

Elizabeth Lawley

Once upon a time, Elizabeth decided she would create an AI girlfriend. She discusse the findings from this experiment and dive into the nature of human and AI relationships, addressing the challenges of loneliness and rejection and exploring how these factors shape our modern world.

Fresh Reads From Our Blog

BoS Online AMAs

BoS Online AMAs

18 Feb

3:00pm GMT

April Dunford

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Don’t wait for the next crisis to seek clarity.

Join founders who come to BoS to think deeply, reset their focus, and return with renewed purpose. A place to reinvent, relearn, and rediscover why they started in the first place.