Unity Grow: Mobile App Marketing & Growth Solutions | Unity

4 min read Original article ↗

Turn your game into a business with Unity

85%

of the top 100 games use Unity growth solutions to grow their games¹

2.3B+

devices integrated with Aura since its inception, as of June 2025²

100M+

monthly events conversions on the Tapjoy Offerwall³

Your one-stop shop for success

Connect with your ideal players, increase ARPDAU, and maximize retention while optimizing player experience.

Monetize your game

Maximize your revenue by utilizing Unity’s best in class monetization tools. Featuring Unity LevelPlay.

Acquire high value users

Acquire high value users at scale with Unity’s leading ad network powered by Vector, our AI machine learning system.

Since Vector started rolling out, we’ve seen our ROAS climb significantly on both Android and iOS, and we were able to boost our ad spend thanks to the increased efficiency and returns. It’s clear the Vector rebuild has changed the game for Unity.

Portrait photo of George Iosif with the Gameloft Logo in the right-hand corner

One partner, diverse solutions to propel your app’s growth

Harness Unity’s comprehensive set of solutions designed to drive incremental scale and revenue for your app

Unity Ads

Grow a high-quality user base, reach global audiences, and optimize your ROAS campaign goals with optimization tools powered by Vector. Integrate engaging ad formats and receive competitive bids from leading advertisers and demand partners.

LevelPlay

Maximize revenue and optimize monetization operations with Unity LevelPlay’s ad mediation solution, including 25+ leading ad networks, A/B testing capabilities, and real-time transparency reporting to optimize your performance.

Ad Quality

Protect your app’s user experience and your brand with Ad Quality. Review the ads your users see, identify creatives that cause friction, troubleshoot negative reviews, and get notified about problematic ad content.

Unity Programmatic Solutions

Serve quality ads from the biggest brands and marketers with the ironSource and Unity Ads Exchange and gain full visibility into your programmatic performance to scale your app's success.

Tapjoy from Unity

Reach a new audience of high-intent users, diversify your revenue, and boost engagement with Tapjoy from Unity’s offerwall, a user-initiated rewarded marketplace.

Aura from Unity

Engage high-quality users from the moment they unbox their new devices and throughout the full device lifecycle, with Aura’s native on-device platform integrated into the OS of over 2B+ devices.

Supersonic from Unity

Partner with Supersonic from Unity and leverage advanced publishing technology, full transparency, and a team of experts to profitably scale your game.

ironSource Ads

Run efficient UA campaigns and optimize performance with access to detailed analytics. Use every available ad format to engage users and drive revenue from leading brand and game advertisers.

Unity CTV

Expand your reach to a wider audience and benefit from the combined strength of TV streaming advertising and app UA with Unity CTV.

What our partners are saying

“Through the Unity Ads and ironSource Ads networks, we’ve significantly increased our ARPDAU – as much as 8%.”

Monica Hu

MONICA HU / HUNGRY STUDIOHead of Monetization

“Ad Quality helps us provide the best in-game experience to our players. It’s a very valuable tool.”

Phil Suh

PHIL SUH / ZYNGASVP of Ad Monetization

“ironSource’s user growth solution not only delivered great ROAS and quality, but also made our internal optimization processes more efficient. ironSource is an integral part of our growth strategy.”

Baris Aygoren

BARIS AYGOREN / KINGVP Performance Marketing

“Tapjoy’s geo multipliers increased conversions and grew our total offerwall revenue by 181%, transforming our monetization strategy in new markets, and expanding our global reach.”

Dmitriy Kovalenko

DMITRIY KOVALENKO / MY.GAMESDeputy Chief Ad Monetization Officer

“With Aura’s ROAS Optimizer, we were able to reach 107% of our ROAS goal on Day 1, a 47% increase in ROAS.”

Evan Stengel

EVAN STENGEL / INFLUENCE MOBILEUser Acquisition Account Manager

“From the start, the team at Supersonic has been so professional, dedicated, responsive, and genuinely invested in our success. We couldn't have asked for a better publishing partner.”

Abhishek Malpani

ABHISHEK MALPANI / FUNCELL GAMESCEO

Case studies

01 / 07

How Voodoo unlocked growth at scale with Unity Ads powered by Vector

Disclaimers

¹ Disclaimer: Top 100 games based on worldwide total downloads on the Apple App Store and Google Play between April 27 and May 10, 2025. “Grow their games” is defined as having more than $1 in activity using Unity’s uAds, iAds, Tapjoy OW, LevelPlay, Aura, or Ad Quality services.

² Source: Internal Unity Aura Data. Disclaimer: Disclaimer: As of June 30, 2025.

³ Source: Internal Tapjoy data. Disclaimer: Based on internal Tapjoy data from May 1 - May 30, 2025