Static forms convert at 2%. Lead generation quizzes hit 41%. Here’s how publishers and media companies use quizzes to capture zero-party data and grow opt-ins – without third-party cookies or compliance headaches.
Lead Generation Quizzes: 41% Opt-In Rates, Zero Privacy Risk Read more
We expected the no-timer quiz to win on completion. It finished last. We ran the same quiz three ways – no timer, a timer on each question, and one clock for the whole quiz – and the per-question timer lifted completion by 41%. Here is what the data showed and how to use it.
Crossword puzzles keep readers on your page for five, ten, sometimes fifteen minutes – boosting ad revenue, search rankings, and social shares all at once. Here’s how to make and embed one in minutes.
Experiment: how much does a single quiz ad really cost you in lost completions – and does it matter whether it sits mid-quiz or just before the results? We tested both and dug into the funnel.
How Much Do In-Quiz Ads Cost You in Completions? (Riddle Lab) Read more
New Features & Improvements Our release log is diligently updated each time we introduce new features to our quiz maker – from formats to features and new lead generation options. You can also visit our release log archives for 2023 and 2024 and 2025. Sign
Switzerland’s largest public broadcaster drove 28,000+ years of total dwell time (2min 33sec average per quiz). See how interactive content changed everything.
28,000 Years of Dwell Time: How SRF Turned Scrollers into Participants Read more
Typeform is great for forms and surveys – but it wasn’t built for audience engagement at scale. Here’s how Riddle compares for publishers and media brands that need interactive content that actually drives results.
Riddle is the Best Alternative to Typeform in 2026 Read more
ScoreApp is built around scored assessments and lead qualification. Riddle covers that ground and goes further – with 35+ interactive formats, publisher-grade engagement tools, and monetization built in from the start.
Riddle is the Best Alternative to ScoreApp in 2026 Read more
LeadQuizzes is built around lead capture. Riddle goes further – with 35+ interactive formats, GDPR-compliant data collection, and engagement tools built for publishers and media brands that need more than a funnel.
Riddle is the Best Alternative to LeadQuizzes in 2026 Read more
Outgrow works well for marketing funnels – but if you’re a publisher or media brand that needs quizzes, games, and engagement at scale, Riddle is the stronger choice.