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A “Hi, [first name]” token in a subject line used to feel personal. Today it barely registers. Consumers have seen…
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How important are backlinks to your online business? According to research from uSERP, 67.5 percent of the SEOs interviewed believe they have…
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Need a little help improving your rankings? An SEO consultant could be the answer. Chances are you already know the basics…
Many people feel like AI means the end of content marketing as we know it. That couldn’t be further from the truth. …
What comes to mind when you think about creating a “good” link profile? Search “What are backlinks,” and Google returns plenty of…
The first post in this series made the case that most AI visibility tracking is built on the wrong foundation:…
Have you started tracking your brand in ChatGPT, Perplexity, or Google AI Overviews? Good. You’re thinking about the right problem.…
For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone…
TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform…
Brand management has a new problem. Everything you have built, your positioning, your messaging, your reputation, can now be summarized…
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Google is running a Shopping test that could change how brands compete for visibility in product search. If it scales, the rules shift, and advertisers who see it coming will…
Jun 9
Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as…
Think of your robots.txt file as your site’s GPS. It tells web crawlers for search engines like Google or Bing (and now…
Multi-location brands are generating more leads than ever. And yet, many are still struggling to turn that activity into consistent…
Each year, Google hosts two major events that influence how people use the internet and how brands reach them. The…
If you’ve ever opened Google Analytics 4 and felt overwhelmed, you’re not alone. GA4 replaced Universal Analytics in July 2023 and introduced…
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Here’s something that should keep marketers up at night: your buyers are researching purchases in ChatGPT and Perplexity, and most brands have no idea whether they’re showing up in those…
May 15
