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If you use ChatGPT for your marketing (content ideas, outlines, copy, strategy), you’ve probably run into the same wall: the…
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AI search and AI Link Attribution is changing how people find information, and how publishers reach them. Google’s AI Overviews…
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Online reputation management (ORM) is the practice of monitoring and improving (when necessary) how your brand is perceived on the…
AI can be an extremely useful tool for content creation, but guest posting is one area where it can pay…
Are you looking to increase traffic to your travel website? Then, you might as well get a piece of the…
Every week, someone asks me some version of the same question: if AI can do keyword research, draft content, run…
You’ve set up your website, and it’s looking good at first, but then your engagement and your traffic are falling. Wondering what’s going on? You’re not…
If you’re running a franchise, keeping your brand consistent while still letting each location shine is the lifeblood of your…
Google rewrites 76% of title tags as of 2025, and AI Overviews are changing how title tags function even beyond…
You might be showing up in ChatGPT answers. Getting cited in Google’s AI Overviews. Watching your brand mentions climb across the web. …
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A “Hi, [first name]” token in a subject line used to feel personal. Today it barely registers. Consumers have seen it so many times that it reads as the absence…
Jul 2
How important are backlinks to your online business? According to research from uSERP, 67.5 percent of the SEOs interviewed believe they have…
Need a little help improving your rankings? An SEO consultant could be the answer. Chances are you already know the basics…
Many people feel like AI means the end of content marketing as we know it. That couldn’t be further from the truth. …
What comes to mind when you think about creating a “good” link profile? Search “What are backlinks,” and Google returns plenty of…
If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the…
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The first post in this series made the case that most AI visibility tracking is built on the wrong foundation: generic prompts measuring hypothetical users, deterministic tools applied to a…
Jun 19
